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~isPartOf:"Health affairs : at the intersection of health, health care, and policy"
~isPartOf:"Journal of international consumer marketing"
~subject:"USA"
~subject:"Werbewirkung"
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Health affairs : at the intersection of health, health care, and policy
Journal of international consumer marketing
International journal of advertising : the quarterly review of marketing communications
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising research
12
Journal of current issues and research in advertising : JCIRA
9
Journal of business research : JBR
8
Journal of marketing communications
8
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European journal of marketing : EJM
4
Journal of global marketing
4
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Journal of promotion management : JPM
4
The journal of media economics
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International advertising and communication : current insights and empirical findings
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JMM : the international journal on media management
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The journal of services marketing
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Australasian marketing journal
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Bridging the gap between advertising academia and practice
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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Europäische Hochschulschriften / 5
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Health marketing quarterly
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International journal of advertising : the review of marketing communications
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International marketing review
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Journal of hospitality marketing & management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Ross School of Business working paper series
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Advances in applied microeconomics : a research annual
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Advances in business marketing : a research annual
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Advertising and violence : concepts and perspectives
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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ECONIS (ZBW)
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Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
2
Consumer promotions in the Indian market
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10008991165
Saved in:
3
Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon
;
Johnson, Timothy P.
;
Zhang, Jing
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009270610
Saved in:
4
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
Saved in:
5
Western and Asian models in Japanese fashion magazine ads : the relationship with brand origins and international versus domestic magazines
Morimoto, Mariko
;
Chang, Susan
- In:
Journal of international consumer marketing
21
(
2009
)
3
,
pp. 173-187
Persistent link: https://www.econbiz.de/10003890811
Saved in:
6
Direct-to-consumer advertisements for HIV antiretroviral medications : a progess report ; certain omissions in these ads do not technically violate current FDA regulations, but the...
Kallen, Alexander
;
Woloshin, Steven
;
Shu, Jennifer
; …
- In:
Health affairs : at the intersection of health, health …
26
(
2007
)
5
,
pp. 1392-1398
Persistent link: https://www.econbiz.de/10003561872
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