Western and Asian models in Japanese fashion magazine ads : the relationship with brand origins and international versus domestic magazines
Mariko Morimoto; Susan Chang
| Year of publication: |
2009
|
|---|---|
| Authors: | Morimoto, Mariko ; Chang, Susan |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 21.2009, 3, p. 173-187
|
| Subject: | Printwerbung | Print advertising | Mode | Fashion | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics | Japan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003890811