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~isPartOf:"Health marketing quarterly"
~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~isPartOf:"International journal of production economics"
~subject:"Zielgruppe"
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Search: subject_exact:"Arzneimittelindustrie"
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Pharmaceutical industry
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Albers, Sönke
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Alkhateeb, Fadi M.
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Ball, Jennifer Gerard
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Camacho, Nuno
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Health marketing quarterly
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
International journal of production economics
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Healthcare Marketing / Jahrbuch
1
International journal of business information systems : IJBIS
1
Journal of advertising research
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Journal of marketing research : JMR
1
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1
Neue betriebswirtschaftliche Forschung : nbf
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ECONIS (ZBW)
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1
Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Albers, Sönke
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 531-556)
.
2014
Persistent link: https://www.econbiz.de/10010353473
Saved in:
2
Patient empowerment : consequences for pharmaceutical marketing and for the patient-physician relationship
Camacho, Nuno
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 425-455)
.
2014
Persistent link: https://www.econbiz.de/10010353553
Saved in:
3
Consumers young and old : segmenting the target markets for direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard
;
Manika, Danae
;
Stout, Patricia
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10009410497
Saved in:
4
Characteristics of physicians targeted by the pharmaceutical industry to participate in e-detailing
Alkhateeb, Fadi M.
;
Khanfar, Nile M.
;
Doucette, William R.
- In:
Health marketing quarterly
26
(
2009/10
)
2
,
pp. 98-116
Persistent link: https://www.econbiz.de/10003860263
Saved in:
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