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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of nonprofit & public sector marketing"
~subject:"Alkoholkonsum"
~subject:"Australien"
~subject:"Consumer behaviour"
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Alkoholkonsum
Australien
Consumer behaviour
Social marketing
65
Social Marketing
63
social marketing
26
Gesundheitsvorsorge
14
Preventive care
14
Konsumentenverhalten
13
USA
10
United States
10
Advertising effects
8
Werbewirkung
8
Australia
7
Jugendliche
7
Prospect Theory
7
Prospect theory
7
Youth
7
Alcohol consumption
6
AIDS
5
Body weight
5
Eating habit
5
Ernährungsverhalten
5
Gesundheit
5
Health
5
Körpergewicht
5
Bibliometrics
4
Bibliometrie
4
Social Web
4
Social web
4
social media
4
Behaviour
3
Blood service
3
Blutspendedienst
3
Brand management
3
Cancer
3
Frauen
3
Fundraising
3
Gesundheitsrisiko
3
Gesundheitsversorgung
3
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Article
23
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23
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English
23
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Russell-Bennett, Rebekah
3
Biswas, Saswata Narayan
2
Mishra, Debiprasad
2
Mohanty, Nilamadhab
2
Previte, Josephine
2
Rundle-Thiele, Sharyn
2
Aleti, Torgeir
1
Allan, Mamoon
1
Basu, Ambar
1
Bean, Belinda
1
Brannon, Laura A.
1
Brennan, Linda
1
Burton, Suzan
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Coffie, Isaac Sewornu
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Dadich, Ann
1
Deshpande, Sameer
1
Drennan, Judy
1
Fry, Marie-Louise
1
Gallegos, Danielle
1
Gray, David M.
1
Iles, Irina Alexandra
1
Kubacki, Krzysztof
1
Leo, Cheryl
1
Lunanga, N. Benedicte
1
Maduku, Daniel K.
1
Martin, Jesse D.
1
Mattson, Marifran
1
Matubatuba, Relebohiseng
1
Miller, Megan M.
1
Modi, Pratik
1
Nan, Xiaoli
1
Nkwei, Emile Saker
1
Parkinson, Joy
1
Roberts-Lombard, Mornay
1
Shao, Wei
1
Shen, Fuyuan
1
Siemieniako, Dariusz
1
Soboleva, Alena
1
Struthers, Amy
1
Strydom, Nadine
1
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Health marketing quarterly
Journal of nonprofit & public sector marketing
Journal of business research : JBR
19
Journal of marketing management : MM
12
Journal of social marketing : JSOCM
9
Australasian marketing journal
8
Journal of advertising : official publication of the American Academy of Advertising
8
International journal of nonprofit and voluntary sector marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
International review on public and non-profit marketing
6
Journal of consumer behaviour : an international research review
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of marketing communications
5
Young consumers : insight and ideas for responsible marketers
5
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
4
European journal of marketing : EJM
4
Journal of business ethics : JOBE
4
The SAGE handbook of social marketing
4
Contemporary issues in social marketing
3
International journal of advertising : the review of marketing communications
3
Journal of Social Marketing
3
NBER Working Paper
3
NBER working paper series
3
Psychology & marketing
3
Qualitative market research : an international journal
3
The journal of services marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of Islamic marketing : JIMA
2
Journal of advertising research
2
Journal of current issues and research in advertising : JCIRA
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
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ECONIS (ZBW)
23
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1
Factors influencing consumers' intention to donate blood : a South African perspective
Matubatuba, Relebohiseng
;
Strydom, Nadine
;
Lunanga, N. …
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 71-94
Persistent link: https://www.econbiz.de/10014575147
Saved in:
2
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker
;
Roberts-Lombard, Mornay
;
Maduku, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
Saved in:
3
Influencing behavior change through corporate
social
marketing
: evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Sewornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
4
Combining the COM-B model and habit theory to leverage understanding of adolescents' tooth-brushing behavior
Taiminen, Heini
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 553-567
Persistent link: https://www.econbiz.de/10014444831
Saved in:
5
Message framing and perceived risk of blood donation
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 165-193
Persistent link: https://www.econbiz.de/10014234446
Saved in:
6
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
7
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
8
Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming
;
Struthers, Amy
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
Saved in:
9
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
10
A hierarchy-of-effects approach to designing a
social
marketing
game
Russell-Bennett, Rebekah
;
Leo, Cheryl
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
Saved in:
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