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~isPartOf:"Health marketing quarterly"
~subject:"Bibliometrie"
~type_genre:"Article in journal"
~type_genre:"Statistics"
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Bibliometrie
Direct marketing
34
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Arzneimittel
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25
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25
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19
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Love, Brad
1
Mackert, Michael
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McKeever, Robert
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Health marketing quarterly
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
International journal of consumer studies
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Services marketing quarterly
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Australasian marketing journal
1
Electronic markets : the international journal on networked business
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Emerging markets review
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Finance India : the quarterly journal of Indian Institute of Finance
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Finance research letters
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of bank marketing
1
International journal of business information systems : IJBIS
1
International journal of managing projects in business
1
International journal of production research
1
International journal of services technology and management : IJSTM
1
International marketing review
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of business economics : JBE
1
Journal of global marketing
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Journal of industrial engineering and management : JIEM
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of personal selling & sales management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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MSI reports : working paper series
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Qualitative research in financial markets
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Research in international business and finance
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Strategic change
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Technological forecasting & social change : an international journal
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Technology analysis & strategic management
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The European accounting review
1
Theory, methodology, practice
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Total quality management & business excellence
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Vision : the journal of business perspective
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Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
Saved in:
2
Educational content and health literacy issues in direct-to-consumer advertising of pharmaceuticals
Mackert, Michael
;
Love, Brad
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10009302887
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