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~isPartOf:"Health marketing quarterly"
~type_genre:"Article in journal"
~type_genre:"Statistics"
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Direct marketing
34
Direktmarketing
34
Arzneimittel
31
Pharmaceuticals
31
Advertising
25
Werbung
25
Advertising effects
19
Werbewirkung
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Aikin, Kathryn J.
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Health marketing quarterly
Industrial marketing management : the international journal for industrial and high-tech firms
117
Journal of business research : JBR
82
The international journal of bank marketing : IJBM
64
International journal of production economics
62
Journal of retailing and consumer services
62
International journal of electronic finance : IJEF
61
Management science : journal of the Institute for Operations Research and the Management Sciences
51
Journal of payments strategy & systems
50
International journal of production research
46
European journal of operational research : EJOR
44
Journal of banking & finance
43
Journal of digital banking
42
Finance research letters
40
International journal of business information systems : IJBIS
39
Journal of financial services marketing : JFSM
38
Journal of financial economics
37
Pacific-Basin finance journal
33
Die Bank
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
The journal of business & industrial marketing
31
International journal of industrial organization
28
International journal of bank marketing
27
The journal of industrial economics
27
Journal of service management
26
International review of economics & finance : IREF
25
Technological forecasting & social change : an international journal
25
The journal of corporate finance : contracting, governance and organization
25
The service industries journal
25
Journal of financial markets
24
Applied economics
23
Economics letters
23
International journal of forecasting
23
International review of financial analysis
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
21
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Journal of financial and quantitative analysis : JFQA
21
Journal of international economic law
21
The review of financial studies
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ECONIS (ZBW)
34
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11
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
12
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
13
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
14
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
15
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
16
The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta
;
Weech-Maldonado, Robert
;
Bradford, W. David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10011584742
Saved in:
17
Selling health to the distracted : consumer responses to source credibility and ad appeal type in a direct-to-consumer advertisement
Lemanski, Jennifer L.
;
Villegas, Jorge
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011383933
Saved in:
18
Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Spake, Deborah F.
;
Joseph, Mathew
;
Megehee, Carol M.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
Saved in:
19
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
20
Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
Saved in:
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