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~isPartOf:"History of marketing thought ; Volume 2"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Theorie"
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History of marketing thought ; Volume 2
Journal of business research : JBR
Journal of historical research in marketing
Journal of marketing management : JMM ; journal of the Academy of Marketing
Neue Herausforderungen an das Dienstleistungsmarketing
Springer eBook Collection / Business and Economics
Journal of marketing research : JMR
16
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
12
Journal of marketing management : MM
12
Expanding disciplinary space : on the potential of critical marketing
10
Lehrbuch
10
Handbook of marketing decision models
8
Journal of business economics : JBE
8
Marketing theory
8
ERIM report series research in management
7
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7
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6
SAGE library in marketing
6
Europäische Hochschulschriften / 5
5
Gabler Edition Wissenschaft
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Review of marketing research
5
UTB für Wissenschaft / Uni-Taschenbücher
5
Working paper / European Institute for Advanced Studies in Management
5
Berichte aus der Betriebswirtschaft
4
International series in operations research & management science
4
Journal of the Academy of Marketing Science
4
Springer-Lehrbuch
4
Tinbergen Institute research series
4
Changing the course of marketing : alternative paradigms for widening marketing theory
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Marketing
3
Qualitative Marktforschung : Konzepte - Methoden - Analysen
3
Schmalenbach business review : sbr
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Theorien und Methoden der Betriebswirtschaft : Handbuch für Wissenschaftler und Studierende
3
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
2
Arbeitspapiere zur Marketingtheorie
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Betriebswirtschaftliche Schriften : BWS
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Business-to-Business-Marketing
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ECONIS (ZBW)
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1
Sailing through marketing : a critical assessment of spatiality in marketing literature
Giovanardi, Massimo
;
Lucarelli, Andrea
- In:
Journal of business research : JBR
82
(
2018
),
pp. 149-159
Persistent link: https://www.econbiz.de/10011771821
Saved in:
2
The historical development of segmentation : the example of the German book trade 1800 - 1928
Fullerton, Ronald A.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 56-67
Persistent link: https://www.econbiz.de/10009506460
Saved in:
3
Honoring Donald F. Dixon
Shaw, Eric H.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008936954
Saved in:
4
Handbook of Marketing Decision Models
Hillier, Frederick S.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10013521029
Saved in:
5
Social interaction and low involvement products
Kuenzel, Johanna
;
Musters, Pieter
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 876-883
Persistent link: https://www.econbiz.de/10003499868
Saved in:
6
Building and assurance of agent-based models: an example and challenge to the field
Midgley, David F.
;
Marks, Robert E.
;
Kunchamwar, Dinesh
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 884-893
Persistent link: https://www.econbiz.de/10003499876
Saved in:
7
Simulating changing consumer preferences: a dynamic conjoint model
Vag, Andras
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 904-911
Persistent link: https://www.econbiz.de/10003499890
Saved in:
8
Agent-based simulation of consumer purchase decision-making and the decoy effect
Zhang, Tao
;
Zhang, David
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 912-922
Persistent link: https://www.econbiz.de/10003499911
Saved in:
9
Impact of bundle type, price framing and familiarity on purchase intention for the bundle
Harlam, Bari A.
(
contributor
)
- In:
Journal of business research : JBR
33
(
1995
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10001179343
Saved in:
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