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~isPartOf:"History of marketing thought ; Volume 2"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Andreini, Daniela"
~subject:"Marketingtheorie"
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Andreini, Daniela
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History of marketing thought ; Volume 2
Journal of business research : JBR
Neue Herausforderungen an das Dienstleistungsmarketing
Springer eBook Collection / Business and Economics
Contemporary research in e-marketing ; 2
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
2
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
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