Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Daniela Andreini, Giuseppe Pedeliento, Lia Zarantonello, Chiara Solerio
| Year of publication: |
March 2019
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|---|---|
| Authors: | Andreini, Daniela ; Pedeliento, Giuseppe ; Zarantonello, Lia ; Solerio, Chiara |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 96.2019, p. 355-365
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| Subject: | Brand experience | Relationship theory | Service-dominant logic | Consumer culture theory | Literature review | Research agende | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Markenartikel | Brand | Markenimage | Brand image | Marketingtheorie | Marketing theory | Service-Dominant Logic | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Artikel zuerst erschienen in Volume 91, Oktober 2018, Seite 123-133 |
| Other identifiers: | 10.1016/j.jbusres.2018.05.047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011981073