A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Year of publication: |
October 2018
|
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Authors: | Andreini, Daniela ; Pedeliento, Giuseppe ; Zarantonello, Lia ; Solerio, Chiara |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 91.2018, p. 123-133
|
Subject: | Brand experience | Relationship theory | Service-dominant logic | Consumer culture theory | Literature review | Research agenda | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Markenartikel | Brand | Markenimage | Brand image | Marketingtheorie | Marketing theory | Service-Dominant Logic | Beziehungsmarketing | Relationship marketing |
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