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~isPartOf:"How to succeed in the digital age : strategies from 17 top managers"
~language:"eng"
~source:"econis"
~type_genre:"Book section"
~type_genre:"Interview"
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How to succeed in the digital age : strategies from 17 top managers
Handbook of social media management : value chain and business models in changing media markets
39
Social media and crisis communication
28
Contemporary issues in social media marketing
23
Digital transformation in journalism and news media : media management, media convergence and globalization
21
Handbook of research on integrating social media into strategic marketing
21
Analyzing the strategic role of social networking in firm growth and productivity
19
The SAGE handbook of social media marketing
18
Information diffusion management and knowledge sharing ; volume 2
15
Organizations and social networking : utilizing social media to engage consumers
15
Strategic customer relationship management in the age of social media
14
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
13
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
13
Social media in strategic management
13
Social media listening and monitoring for business applications
13
The Routledge companion to digital consumption
13
Web 2.0 : the business model
13
Computer-mediated marketing strategies : social media and online brand communities
12
Consumer psychology in a social media world
12
Digital Business in Africa : Social Media and Related Technologies
11
Handbook of research on business social networking ; Vol. 2
11
Harnessing the power of social media and web analytics
11
E-collaboration ; Vol. 1
10
Social media for knowledge management applications in modern organizations
10
The behavioral enterprise
10
The dark side of social media : a consumer psychology perspective
10
Corporate social responsibility in the digital age
9
Customer relationship management and the social and semantic web : enabling cliens conexus
9
Digital and social media marketing : a results-driven approach
9
E-marketing ; Vol. 1
9
Ethical practice of social media in public relations
9
Knowledge management 2.0 : organizational models and enterprise strategies
9
The political economy of social media
9
The strategic enterprise
9
Digital advertising : theory and research
8
Handbook of research on business social networking ; Vol. 1
8
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
8
Knowledge networks : the social software perspective
8
Proceedings of I-KNOW '09 : 9th International Conference on Knowledge Management and Knowledge Technologies ; proceedings of I-SEMANTICS '09, 5th International Conference on Semantic Systems, Graz, Austria, September 2 - 4, 2009
8
Strategic corporate communication in the digital age
8
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Networking for greater industrial productivity
Rußwurm, Siegfried
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 233-243)
.
2014
Persistent link: https://www.econbiz.de/10010341214
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2
"We create chemistry" : the strategic development of customer interaction at BASF
Heinz, Michael
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 219-230)
.
2014
Persistent link: https://www.econbiz.de/10010341221
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3
The SOCIAL revolution : how to transform your company into a social enterprise and your customers into friends for life
Benioff, Marc R.
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 185-199)
.
2014
Persistent link: https://www.econbiz.de/10010341227
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4
How the tourism industry can utilize the new social networks
Frenzel, Michael
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 149-162)
.
2014
Persistent link: https://www.econbiz.de/10010341231
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5
Follow the orange lion : how a bank succeeds at being different and the challenges it must face to do so
Boekhout, Roland
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 133-146)
.
2014
Persistent link: https://www.econbiz.de/10010341246
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6
Intelligent networking in the home of the future : the fundamental transformation of the roles of consumers and companies through the refurbished energy system
Teyssen, Johannes
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 107-118)
.
2014
Persistent link: https://www.econbiz.de/10010341267
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7
Facing up to Big Data and coming out on top : the digital communication revolution
Hainer, Herbert
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 95-105)
.
2014
Persistent link: https://www.econbiz.de/10010341273
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8
"Like" or "fall"? : customer relations with the Facebook Generation
Obermann, René
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 85-92)
.
2014
Persistent link: https://www.econbiz.de/10010341282
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9
Customer and product relationships for the individual mobility of the future
Stadler, Rupert
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 55-82)
.
2014
Persistent link: https://www.econbiz.de/10010341285
Saved in:
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