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~isPartOf:"IEEE transactions on engineering management : EM"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
457
Hotel industry
435
Hotellerie
435
Beziehungsmarketing
417
Relationship marketing
417
Innovation management
330
Innovationsmanagement
330
Innovation
271
Dienstleistungsqualität
247
Service quality
247
Customer satisfaction
239
Kundenzufriedenheit
239
Brand management
188
Markenführung
188
Lieferkette
171
Supply chain
171
Gastronomie
166
Restaurant industry
166
USA
164
United States
164
Firm performance
158
Unternehmenserfolg
158
Hospitality industry
149
Gastgewerbe
147
Project management
139
Projektmanagement
138
Marketing management
137
Marketingmanagement
137
Corporate Social Responsibility
125
Corporate social responsibility
125
Environmental management
124
New product development
124
Produktentwicklung
124
Umweltmanagement
123
Strategic management
120
Strategisches Management
120
Brand image
115
Markenimage
115
Arbeitsverhalten
113
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Article
457
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457
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457
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English
457
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Han, Heesup
17
Mattila, Anna S.
12
Jang, Soocheong
10
Heo, Cindy Yoonjoung
7
Hyun, Sunghyup Sean
7
Lee, Seoki
7
Miao, Li
7
Kumar, V.
6
Wei, Wei
6
Wu, Luorong
6
Gursoy, Dogan
5
Wong, IpKin Anthony
5
Ahn, Jiseon
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Gao, Yixing
4
Jeong, EunHa
4
Kim, Wansoo
4
Liu, Qing
4
Loureiro, Sandra Maria Correia
4
Lu, Lu
4
Palmatier, Robert W.
4
Qu, Hailin
4
Reynolds, Dennis
4
Schreier, Martin
4
Seo, Soobin
4
So, Kevin Kam Fung
4
Tang, Liang
4
Xu, Xun
4
Zhang, Lu
4
Ailawadi, Kusum L.
3
Back, Ki-Joon
3
Bai, Billy
3
Chua, Bee-Lia
3
Fan, Alei
3
Ferraro, Rosellina
3
Hamilton, Ryan
3
Hanks, Lydia
3
Haws, Kelly L.
3
Houston, Mark B.
3
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IEEE transactions on engineering management : EM
International journal of hospitality management
Journal of marketing
Journal of business research : JBR
857
Journal of retailing and consumer services
772
The journal of product & brand management
305
The journal of brand management : an international journal
299
Psychology & marketing
197
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
Journal of the Academy of Marketing Science
152
European journal of marketing : EJM
149
Journal of travel and tourism marketing
142
Journal of marketing communications
140
International journal of consumer studies
131
SpringerLink / Bücher
127
Journal of strategic marketing
125
Journal of retailing
123
Journal of hospitality marketing & management
122
Marketing intelligence & planning
122
Cogent business & management
121
International journal of contemporary hospitality management
121
Journal of marketing management : MM
109
Management science : journal of the Institute for Operations Research and the Management Sciences
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
The international review of retail, distribution and consumer research
103
Tourism management : research, policies, practice
99
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
94
The service industries journal
93
Journal of international consumer marketing
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
90
Journal of promotion management : innovations in planning and applied research
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of global marketing
79
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ECONIS (ZBW)
457
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1
-
10
of
457
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date (oldest first)
1
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
5
Perceived green psychological benefits and customer pro-environment behavior in the value-belief-norm theory : the moderating role of perceived green CSR
Majeed, Salman
;
Kim, Woo Gon
;
Kim, Taeuk
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014325588
Saved in:
6
Pricing and collection rate decisions and reverse channel choice in a socially responsible supply chain with green consumers
Liu, Yunzhi
;
Xiao, Tiaojun
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
2
,
pp. 483-495
Persistent link: https://www.econbiz.de/10012422648
Saved in:
7
Investigating the effect of perceived product portfolio innovativeness on consumers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Clauß, Thomas
;
Urhahn, …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
10
,
pp. 3451-3464
Persistent link: https://www.econbiz.de/10014387988
Saved in:
8
Are co-created green initiatives more appealing than firm-created green initiatives? : investigating the effects of co-created green appeals on restaurant promotion
Zhang, Xingyi
;
Jeong, EunHa
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013482219
Saved in:
9
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
10
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
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