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~isPartOf:"IZA Discussion Paper"
~isPartOf:"Psychology & marketing"
~person:"Delgado-Ballester, Elena"
~person:"Deng, Huixin"
~subject:"EU-Staaten"
~subject:"Sales promotion"
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IZA Discussion Paper
Psychology & marketing
European journal of marketing : EJM
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Journal of retailing and consumer services
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"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
2
Effectiveness of price discounts and premium promotions
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1108-1129
Persistent link: https://www.econbiz.de/10003917061
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