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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of business and emerging markets : IJBEM"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Research and the development of pedagogical materials : working papers"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Baber, Prerana"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Bankgeschäft"
~subject:"Emerging economies"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Supplier relationship management"
~subject:"relationship marketing"
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B-to-B-Marketing
Bankgeschäft
Emerging economies
Konsumentenverhalten
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Supplier relationship management
relationship marketing
Consumer behaviour
9
Beziehungsmarketing
6
Relationship marketing
6
Brand management
5
Markenführung
5
Brand image
4
India
4
Indien
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Markenimage
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Business-to-business marketing
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Customer satisfaction
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Marketingmanagement
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Structural equation model
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1972-2009
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Amoako, George Kofi
Azadi, Mohammad
Baber, Prerana
Backhaus, Klaus
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
Naudé, Peter
26
Henneberg, Stephan
23
Lindgreen, Adam
18
Sharma, Arun
14
Snehota, Ivan
13
Di Benedetto, C. Anthony
12
La Rocca, Antonella
12
Keränen, Joona
10
Terho, Harri
10
Christodoulides, George
9
Cova, Bernard
9
Kleinaltenkamp, Michael
9
Mouzas, Stefanos
9
Ritter, Thomas
9
Agnihotri, Raj
8
Casidy, Riza
8
Ivens, Björn Sven
8
Johnston, Wesley J.
8
Möller, K. E. Kristian
8
Pardo, Catherine
8
Ruyter, Ko de
8
Ulaga, Wolfgang
8
Andersen, Poul Houman
7
Brown, Brian P.
7
Swani, Kunal
7
Corsaro, Daniela
6
Ford, David
6
Gu, Flora Fang
6
Gupta, Suraksha
6
Iyer, Gopalkrishnan R.
6
Jalkala, Anne
6
Markovic, Stefan
6
Mitręga, Maciej
6
Mohan, Mayoor
6
Mora Cortez, Roberto
6
Schiele, Holger
6
Aarikka-Stenroos, Leena
5
Barnes, Bradley R.
5
Beverland, Michael B.
5
Calantone, Roger J.
5
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of business and emerging markets : IJBEM
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
Research and the development of pedagogical materials : working papers
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business-to-business marketing
5
Journal of international consumer marketing
5
Marketing intelligence & planning
5
International journal of electronic marketing and retailing : IJEMR
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Die Betriebswirtschaft : DBW
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of African business
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Psychology & marketing
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 16. Oktober 1999
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International journal of Indian culture and business management
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
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ECONIS (ZBW)
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Application of "masstige" theory and approaches for the
marketing
of smartphone brands in India
Baber, Ruturaj
;
Upadhyay, Yogesh
;
Kaurav, Rahul Pratap Singh
- In:
International journal of business and emerging markets …
12
(
2020
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10012505334
Saved in:
3
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
4
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
5
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
6
To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus
;
Steiner, Michael
;
Lügger, Kai
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
Saved in:
7
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
8
Measuring the effects of dating websites' investments in user self-presentation and peer-interactivity on firm performance
Xun, Jiyao
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 183-193
Persistent link: https://www.econbiz.de/10009427434
Saved in:
9
The structure and evolution of business-to-business
marketing
: a citation and co-citation analysis
Backhaus, Klaus
;
Lügger, Kai
;
Koch, Matthias
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 940-951
Persistent link: https://www.econbiz.de/10009349098
Saved in:
10
Applying netnography to market research : the case of the online forum
Xun, Jiyao
;
Reynolds, Jonathan
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10003964161
Saved in:
1
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