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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of purchasing and supply management"
~subject:"Servitization"
~subject:"Social Web"
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Servitization
Social Web
Bibliometrics
80
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80
systematic literature review
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Consumer behaviour
32
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Literature review
24
Systematic literature review
22
Lieferkette
20
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literature review
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of consumer studies
International journal of internet marketing and advertising : IJIMA
Journal of purchasing and supply management
Journal of business research : JBR
4
Psychology & marketing
4
Journal of travel and tourism marketing
3
Technological forecasting & social change : an international journal
3
Electronic markets : the international journal on networked business
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business information systems : IJBIS
2
International journal of hospitality management
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
International journal of technology marketing : IJTMkt
2
The journal of business & industrial marketing
2
The marketing review
2
Australasian accounting business and finance journal : AABF
1
Cogent business & management
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Effective digital marketing for improving society behavior toward DEI and SDGs
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Enlightening tourism : ET ; a pathmaking journal
1
European management journal
1
Information systems and e-business management : ISeB
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of contemporary hospitality management
1
International journal of innovation : IJI journal
1
International journal of management & enterprise development : IJMED
1
International journal of management, economics and social sciences : IJMESS
1
International journal of market research
1
International journal of production research
1
International marketing review
1
International review on public and non-profit marketing
1
Journal of Industrial Engineering and Management (JIEM)
1
Journal of business economics and management
1
Journal of customer behaviour
1
Journal of electronic commerce research : JECR
1
Journal of engineering and technology management : JET-M
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11
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1
The dimensions and roles of online content in social commerce : a systematic
literature
review
and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
2
Customer experience in social commerce : a systematic
literature
review
and research agenda
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1629-1668
Persistent link: https://www.econbiz.de/10014335585
Saved in:
3
Brand communities : a
literature
review
and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy
;
Pradhan, Debasis
;
Swani, Kunal
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10012807974
Saved in:
4
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
5
From servitization to digital servitization : how digitalization transforms companies' transition towards services
Favoretto, Camila
;
Mendes, Glauco H. S.
;
Oliveira, …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 104-121
Persistent link: https://www.econbiz.de/10013259028
Saved in:
6
Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic
literature
review
and propositions
Neuhaus, Tina
;
Millemann, Jan Andre
;
Nijssen, E. J.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 99-111
Persistent link: https://www.econbiz.de/10014226404
Saved in:
7
The tribes in the field of servitization : discovering latent streams across 30 years of research
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Brax, Saara A.
; …
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 70-84
Persistent link: https://www.econbiz.de/10012588313
Saved in:
8
Digital servitization in manufacturing : a systematic
literature
review
and research agenda
Paschou, T.
;
Rapaccini, M.
;
Adrodegari, F.
;
Saccani, N.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 278-292
Persistent link: https://www.econbiz.de/10012290052
Saved in:
9
Digital, Social Media, and Mobile Marketing in industrial buying : still in need of customer segmentation? : empirical evidence from Poland and Germany
Müller, Julian M.
;
Pommeranz, Benjamin
;
Weisser, Julia
; …
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 70-83
Persistent link: https://www.econbiz.de/10011904670
Saved in:
10
Social media research in the industrial marketing field : review of literature and future research directions
Salo, Jari
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 115-129
Persistent link: https://www.econbiz.de/10011775993
Saved in:
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