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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Subject
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Brand performance
Markenimage
Marketing management
Simulation
B-to-B-Marketing
631
Business-to-business marketing
631
Lieferantenmanagement
355
Supplier relationship management
355
Beziehungsmarketing
163
Relationship marketing
163
Marketingmanagement
89
Business network
71
Unternehmensnetzwerk
71
Brand management
68
Markenführung
68
E-commerce
66
Electronic Commerce
66
Selling
63
Verkauf
63
Consumer behaviour
59
Konsumentenverhalten
59
B2B
54
Salespeople
54
Social Web
54
Social web
54
Verkaufspersonal
54
Internet marketing
51
Online-Marketing
51
Brand image
49
Value creation
46
Betriebliche Wertschöpfung
45
Customer value
40
Kundenwert
40
Bibliometrics
36
Bibliometrie
36
Marketing theory
36
Marketingtheorie
36
Innovation
32
Firm performance
31
Unternehmenserfolg
30
Lieferkette
28
Marketing
28
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Undetermined
80
Free
2
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Article
130
Book / Working Paper
4
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
134
Aufsatz im Buch
9
Book section
9
Collection of articles of several authors
5
Sammelwerk
5
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
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Language
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English
134
Author
All
Di Benedetto, C. Anthony
7
Lindgreen, Adam
7
Christodoulides, George
4
Terho, Harri
4
Blankson, Charles
3
Cartwright, Severina
3
Eggert, Andreas
3
Mohan, Mayoor
3
Möller, K. E. Kristian
3
Ulaga, Wolfgang
3
Yan, Ruiliang
3
Agnihotri, Raj
2
Andersen, Poul Houman
2
Brown, Brian P.
2
Casidy, Riza
2
Cova, Bernard
2
Davies, Iain A.
2
Ewing, Michael
2
Geersbro, Jens
2
Haas, Alexander
2
Hill, Ronald Paul
2
Jaakkola, Elina
2
Kumar, V.
2
Liu, Hongfei
2
Marquardt, Adam J.
2
Nyadzayo, Munyaradzi W.
2
O'Cass, Aron
2
Parvinen, Petri
2
Pitt, Leyland F.
2
Ritter, Thomas
2
Watkins, Alison
2
Adeola, Ogechi
1
Agyei, Paul Mensah
1
Akareem, Husain Salilul
1
Albers, Sönke
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
Archer-Brown, Chris
1
Arnett, Dennis B.
1
Asai, Akiko
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of e-business research : an official publication of the Information Resources Management Association
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
55
Journal of business-to-business marketing
26
Journal of business research : JBR
15
Journal of strategic marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Journal of marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
Journal of customer behaviour
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Cogent business & management
2
Economic research
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal for international business and entrepreneurship development
2
Journal of business market management : JBM
2
Journal of marketing analytics : JMA
2
Journal of marketing research : JMR
2
Journal of personal selling & sales management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing and consumer services
2
Naše gospodarstvo : NG
2
The journal of personal selling & sales management : JPSSM
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Administrative Sciences : open access journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
1
Businesses
1
Central European business review : CEBR
1
Decision sciences
1
Electronic commerce research and applications
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
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Source
All
ECONIS (ZBW)
134
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134
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1
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
4
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
5
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
6
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
7
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
8
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
9
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
10
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
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