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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of promotion management : JPM"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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United States
Brand management
277
Markenführung
277
Brand image
190
Markenimage
190
Consumer behaviour
180
Konsumentenverhalten
180
Brand
91
Beziehungsmarketing
90
Relationship marketing
90
Markenartikel
89
B-to-B-Marketing
74
Business-to-business marketing
74
Lieferantenmanagement
50
Supplier relationship management
50
Hotel industry
49
Hotellerie
49
Advertising effects
44
Werbewirkung
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Internet marketing
38
Online-Marketing
38
Marketing management
34
Marketingmanagement
34
Customer satisfaction
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Gastronomie
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Kundenzufriedenheit
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Restaurant industry
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Social web
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Dienstleistungsqualität
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Service quality
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USA
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Advertising
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Brand equity
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Werbung
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Melanthiou, Yioula
2
Alessandri, Susan Westcott
1
Boo, Soyoung
1
Carlbäck, Mats
1
Chan, Elisa K.
1
Christodoulides, George
1
Cova, Bernard
1
Dardis, Frank E.
1
Ford, David
1
Fu, Rachel J. C.
1
Graf, Nicolas S.
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Hanks, Lydia
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Hodari, Demian
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Hwang, Jinsoo
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Hyun, Sunghyup Sean
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Jang, Soocheong
1
Kalafatis, Stavros P.
1
Kaufmann, Patrick J.
1
Kim, Dohee
1
Kim, Sojung
1
King, Ceridwyn
1
Koh, Yoon
1
Lawrence, Benjamin
1
Lee, Seoki
1
Li, Tianze
1
Line, Nathan
1
Magnini, Vincent P.
1
McGinley, Sean
1
Mou, Yupeng
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Ok, Chihyung
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O’Neill, John W.
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Riley, Debra
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Salle, Robert
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Seo, Soobin
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Singal, Manisha
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Singh, Jaywant
1
Tsai, Yi-Lin
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Wang, Tao
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of hospitality management
Journal of promotion management : JPM
The journal of brand management : an international journal
37
The journal of product & brand management
22
Psychology & marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of business research : JBR
17
Journal of advertising research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Journal of fashion marketing and management
10
Journal of marketing theory and practice
10
The journal of consumer marketing
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international consumer marketing
8
Journal of international marketing
8
Journal of marketing
8
Journal of retailing and consumer services
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Corporate reputation review : an international journal
7
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
MSI reports : working paper series
7
Marketing letters : a journal of research in marketing
7
The IUP journal of brand management : IJBRM
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing for higher education
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Tourism management : research, policies, practice
6
International journal of wine business research : IJWBR
5
Journal of consumer behaviour : an international research review
5
Journal of economics & management strategy : JEMS
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of travel and tourism marketing
5
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ECONIS (ZBW)
21
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21
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1
Soft brand or independent? : evidence from the first decade of the soft branding, strategy in the U.S. market
Chan, Elisa K.
;
Hodari, Demian
;
Li, Tianze
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209298
Saved in:
2
Pipeline speed of chain-branded hotels in the U.S. : a competitive dynamics perspective
Wang, Yao-Chin
;
Tsai, Yi-Lin
;
Fu, Rachel J. C.
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013255927
Saved in:
3
Channel members' relationships with the brands they sell and the organizations that own them
Lawrence, Benjamin
;
Kaufmann, Patrick J.
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 148-161
Persistent link: https://www.econbiz.de/10012146619
Saved in:
4
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
5
The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
34
(
2013
),
pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
Saved in:
6
Special issue: Marketing communication of brands and products in the new era
Melanthiou, Yioula
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621083
Saved in:
7
The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee
;
Magnini, Vincent P.
;
Singal, Manisha
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
Saved in:
8
Special issue: Business to business branding
Christodoulides, George
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009491983
Saved in:
9
When less is more : sustainability messaging, destination type, and processing fluency
Hanks, Lydia
;
Zhang, Lu
;
Line, Nathan
;
McGinley, Sean
- In:
International journal of hospitality management
58
(
2016
),
pp. 34-43
Persistent link: https://www.econbiz.de/10011581376
Saved in:
10
Academic brands and their impact on scientific endeavour : the case of business market research and researchers
Cova, Bernard
;
Ford, David
;
Salle, Robert
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 570-576
Persistent link: https://www.econbiz.de/10003889360
Saved in:
1
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