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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA"
~language:"eng"
~language:"slv"
~person:"Ulaga, Wolfgang"
~subject:"Lieferantenmanagement"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Festschrift"
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Lieferantenmanagement
B-to-B-Marketing
8
Business-to-business marketing
8
Supplier relationship management
7
Bundling strategy
4
Customer value
4
Kundenwert
4
Leistungsbündel
4
Marketing management
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Marketingmanagement
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Selling
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Verkauf
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Beziehungsmarketing
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Ulaga, Wolfgang
Naudé, Peter
18
Henneberg, Stephan
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La Rocca, Antonella
11
Snehota, Ivan
11
Sharma, Arun
9
Casidy, Riza
8
Ivens, Björn Sven
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Keränen, Joona
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Swani, Kunal
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Gu, Flora Fang
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Mitręga, Maciej
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Mohan, Mayoor
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Barnes, Bradley R.
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Brown, Brian P.
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Corsaro, Daniela
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Jacob, Frank
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Jia, Fu
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Kleinaltenkamp, Michael
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Lacoste, Sylvie
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Liu, Yi
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Makkonen, Hannu
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Mitrega, Maciej
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Nyadzayo, Munyaradzi W.
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Ritter, Thomas
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
Journal of service research
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of Inter-Organizational Relationships
1
Journal of business research : JBR
1
Journal of service research : JSR
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Journal of the Academy of Marketing Science
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The journal of business & industrial marketing
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ECONIS (ZBW)
7
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1
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
2
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
3
The role of a solutions salesperson : reducing uncertainty and fostering adaptiveness
Ulaga, Wolfgang
;
Kohli, Ajay Kumar
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 161-168
Persistent link: https://www.econbiz.de/10011822564
Saved in:
4
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
5
Transitioning from product to service-led growth in manufacturing firms : emergent challenges in selecting and managing the industrial sales force
Ulaga, Wolfgang
;
Loveland, James M.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010359368
Saved in:
6
Managing customer share in key supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1346-1355
Persistent link: https://www.econbiz.de/10008807117
Saved in:
7
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
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