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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Markenimage
Marketing management
Simulation
B-to-B-Marketing
860
Business-to-business marketing
860
Lieferantenmanagement
502
Supplier relationship management
502
Relationship marketing
247
Beziehungsmarketing
246
Marketingmanagement
135
Business network
90
Unternehmensnetzwerk
90
E-commerce
89
Electronic Commerce
89
Brand management
86
Markenführung
86
Consumer behaviour
85
Konsumentenverhalten
85
Selling
83
Verkauf
83
Salespeople
80
Verkaufspersonal
80
B2B
76
Social Web
73
Social web
73
Value creation
64
Betriebliche Wertschöpfung
63
Internet marketing
63
Online-Marketing
63
Brand image
61
Customer value
53
Innovation
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Customer satisfaction
49
Kundenzufriedenheit
49
Firm performance
47
Unternehmenserfolg
46
Marketing theory
42
Marketingtheorie
42
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Aufsatz in Zeitschrift
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188
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188
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Di Benedetto, C. Anthony
7
Lindgreen, Adam
7
Terho, Harri
5
Christodoulides, George
4
Blankson, Charles
3
Cartwright, Severina
3
Eggert, Andreas
3
Kalafatis, Stavros P.
3
Mohan, Mayoor
3
Möller, K. E. Kristian
3
O'Cass, Aron
3
Ulaga, Wolfgang
3
Yan, Ruiliang
3
Agnihotri, Raj
2
Andersen, Poul Houman
2
Brown, Brian P.
2
Casidy, Riza
2
Cova, Bernard
2
Dash, Satyabhusan
2
Davies, Iain A.
2
Ewing, Michael
2
Garry, Tony
2
Geersbro, Jens
2
Granot, Elad
2
Guo, Chiquan
2
Haas, Alexander
2
Hill, Ronald Paul
2
Jaakkola, Elina
2
Jiang, Yanxin
2
Johnston, Wesley J.
2
Kashyap, Vishal
2
Keränen, Joona
2
Kumar, V.
2
Laukkanen, Tommi
2
Liu, Hongfei
2
Marquardt, Adam J.
2
Merigo, Jose Maria
2
Mäläskä, Minna
2
Ngo, Liem Viet
2
Nyadzayo, Munyaradzi W.
2
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Journal of business ethics : JOBE
The journal of business & industrial marketing
Journal of business-to-business marketing
26
Journal of business research : JBR
15
Journal of strategic marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Journal of marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
Journal of customer behaviour
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Cogent business & management
2
Economic research
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal for international business and entrepreneurship development
2
Journal of business market management : JBM
2
Journal of marketing analytics : JMA
2
Journal of marketing research : JMR
2
Journal of personal selling & sales management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing and consumer services
2
Naše gospodarstvo : NG
2
The journal of personal selling & sales management : JPSSM
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Administrative Sciences : open access journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
1
Businesses
1
Central European business review : CEBR
1
Decision sciences
1
Electronic commerce research and applications
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
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ECONIS (ZBW)
188
Showing
1
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10
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188
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date (oldest first)
1
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
4
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
5
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
6
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
7
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
8
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
9
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
10
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
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