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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Online-Marketing"
~subject:"Salespeople"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Markenimage
Online-Marketing
Salespeople
Simulation
B-to-B-Marketing
850
Business-to-business marketing
850
Lieferantenmanagement
494
Supplier relationship management
494
Relationship marketing
241
Beziehungsmarketing
240
Marketing management
131
Marketingmanagement
131
Business network
90
Unternehmensnetzwerk
90
E-commerce
85
Electronic Commerce
85
Brand management
84
Markenführung
84
Selling
82
Verkauf
82
Consumer behaviour
81
Konsumentenverhalten
81
Verkaufspersonal
79
B2B
74
Social Web
72
Social web
72
Value creation
63
Betriebliche Wertschöpfung
62
Internet marketing
62
Brand image
59
Customer value
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Innovation
52
Customer satisfaction
47
Kundenzufriedenheit
47
Firm performance
46
Unternehmenserfolg
45
Marketing theory
42
Marketingtheorie
42
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Aufsatz in Zeitschrift
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197
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Christodoulides, George
6
Agnihotri, Raj
5
Rangarajan, Deva
5
Terho, Harri
5
Pullins, Ellen
4
Brown, Brian P.
3
Bush, Alan J.
3
Dingus, Rebecca
3
Itani, Omar S.
3
Johnson, Jeff S.
3
Mohan, Mayoor
3
Sharma, Arun
3
Ulaga, Wolfgang
3
Behl, Abhishek
2
Bellenger, Danny N.
2
Bowen, Melanie
2
Cardinali, Silvio
2
Cartwright, Severina
2
Casidy, Riza
2
Davies, Iain A.
2
Deng, Qi
2
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2
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Geiger, Ingmar
2
Grégoire, Yany
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Hill, Ronald Paul
2
Hu, Michael Y.
2
Høgevold, Nils
2
Ji, Shaobo
2
Jiang, Yanxin
2
Kalafatis, Stavros P.
2
Karjaluoto, Heikki
2
Keränen, Joona
2
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2
Kumar, Bipul
2
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Journal of business research : JBR
28
Journal of business-to-business marketing
19
The journal of personal selling & sales management : JPSSM
11
Journal of marketing
10
Journal of the Academy of Marketing Science
9
Journal of personal selling & sales management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
Journal of retailing and consumer services
4
European journal of marketing
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
The journal of brand management : an international journal
3
The marketing review
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Businesses
2
Cogent business & management
2
European business review
2
European journal of marketing : EJM
2
European research on management and business economics
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of marketing theory and practice : JMTP
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of strategic marketing
2
Naše gospodarstvo : NG
2
The journal of product & brand management
2
The journal of services marketing
2
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal
1
Central European business review : CEBR
1
Decision sciences
1
Economic research
1
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Source
All
ECONIS (ZBW)
197
Showing
1
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10
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197
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1
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
2
Stages of the international industrial sales process
Rutherford, Brian N.
;
Matthews, Ryan L.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014472699
Saved in:
3
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
4
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
5
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
6
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
7
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
8
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
9
To be or not to be : a review of the (un)ethical salespeople literature
Anand, Amitabh
;
Bowen, Melanie
;
Rangarajan, Deva
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1837-1851
Persistent link: https://www.econbiz.de/10014333358
Saved in:
10
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
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