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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Selling"
~subject:"Simulation"
~subject:"Value creation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Markenimage
Selling
Simulation
Value creation
B-to-B-Marketing
859
Business-to-business marketing
859
Lieferantenmanagement
502
Supplier relationship management
502
Relationship marketing
247
Beziehungsmarketing
246
Marketing management
134
Marketingmanagement
134
Business network
90
Unternehmensnetzwerk
90
E-commerce
89
Electronic Commerce
89
Brand management
85
Markenführung
85
Consumer behaviour
84
Konsumentenverhalten
84
Verkauf
83
Salespeople
80
Verkaufspersonal
80
B2B
76
Social Web
73
Social web
73
Betriebliche Wertschöpfung
63
Internet marketing
63
Online-Marketing
63
Brand image
60
Customer value
53
Innovation
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Customer satisfaction
49
Kundenzufriedenheit
49
Firm performance
47
Unternehmenserfolg
46
Marketing theory
42
Marketingtheorie
42
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Aufsatz in Zeitschrift
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197
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Keränen, Joona
7
Terho, Harri
7
Agnihotri, Raj
5
Parvinen, Petri
5
Christodoulides, George
4
Rangarajan, Deva
4
Ulaga, Wolfgang
4
Dingus, Rebecca
3
Grönroos, Christian
3
Johnson, Jeff S.
3
Kleinaltenkamp, Michael
3
Koponen, Jonna
3
Lindgreen, Adam
3
Mohan, Mayoor
3
Möller, K. E. Kristian
3
Nyadzayo, Munyaradzi W.
3
Pullins, Ellen
3
Salonen, Anna
3
Sharma, Arun
3
Aarikka-Stenroos, Leena
2
Baumann, Jasmin
2
Bellenger, Danny N.
2
Beverland, Michael B.
2
Borgh, Michel van der
2
Brown, Brian P.
2
Bush, Alan J.
2
Cardinali, Silvio
2
Casidy, Riza
2
Eggert, Andreas
2
Elgeti, Laura
2
Ewing, Michael
2
Friend, Scott B.
2
Geigenmüller, Anja
2
Geiger, Ingmar
2
Guenther, Miriam
2
Guenther, Peter
2
Guesalaga, Rodrigo
2
Hill, Ronald Paul
2
Hu, Michael Y.
2
Høgevold, Nils
2
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Journal of business research : JBR
29
Journal of business-to-business marketing
17
Journal of personal selling & sales management : JPSSM
11
Journal of marketing
7
Journal of the Academy of Marketing Science
7
The journal of personal selling & sales management : JPSSM
6
Management decision : MD
5
Marketing theory
5
Harvard business review : HBR
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Business horizons
3
European journal of marketing
3
International journal of services and operations management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Journal of service research
3
Journal of strategic marketing
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Economic research
2
European business review
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing : EJM
2
European research on management and business economics
2
Harvard-Business-Manager : das Wissen der Besten
2
International business and economics research journal
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
Italian journal of marketing : ITJM
2
Journal of creating value
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of revenue and pricing management
2
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Source
All
ECONIS (ZBW)
197
Showing
1
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10
of
197
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date (oldest first)
1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
Value creation in data-centric B2B platforms : a model based on multiple case studies
Mancuso, Ilaria
;
Messeni Petruzzelli, Antonio
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014555791
Saved in:
3
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
4
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
5
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
6
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
7
Stages of the international industrial sales process
Rutherford, Brian N.
;
Matthews, Ryan L.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014472699
Saved in:
8
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
9
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
10
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
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