Value creation in data-centric B2B platforms : a model based on multiple case studies
Year of publication: |
2024
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Authors: | Mancuso, Ilaria ; Messeni Petruzzelli, Antonio ; Panniello, Umberto |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 119.2024, p. 1-14
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Subject: | Business to business | Data acquisition and manipulation | Innovation platforms | Multi-sided transactional platforms | Relationships | Value creation | Betriebliche Wertschöpfung | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Digitale Plattform | Digital platform | Geschäftsmodell | Business model | Netzwerkökonomik | Network economics | Innovation | Electronic Commerce | E-commerce |
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