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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising
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1,482
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Marketingmanagement
510
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361
Markenführung
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343
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Chintagunta, Pradeep K.
12
Hauser, John R.
12
Tucker, Catherine
12
Agnihotri, Raj
10
Christodoulides, George
10
Gijsbrechts, Els
10
Schweidel, David A.
10
Michaelidou, Nina
9
Sun, Baohong
9
Warlop, Luk
9
Bijmolt, Tammo H. A.
8
Brown, Brian P.
8
Jerath, Kinshuk
8
Lindgreen, Adam
8
Neslin, Scott A.
8
Pauwels, Koen
8
Vitell, Scott J.
8
Braun, Michael
7
Carrigan, Marylyn
7
Casidy, Riza
7
Dekimpe, Marnik G.
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Moraes, Caroline
7
Piacentini, Maria
7
Srinivasan, Shuba
7
Urban, Glen L.
7
Van Den Bulte, Christophe
7
Van Kenhove, Patrick
7
Verhoef, Peter C.
7
Wilbur, Kenneth C.
7
Zhu, Yi
7
Belk, Russell W.
6
Blome, Constantin
6
Bronnenberg, Bart J.
6
Chan, Tat
6
Chen, Yuxin
6
Clement, Michel
6
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Academy of Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Journal of marketing management : MM
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,822
Journal of retailing and consumer services
2,247
International journal of production economics
2,085
International journal of production research
1,680
European journal of operational research : EJOR
1,290
International journal of hospitality management
870
International journal of consumer studies
779
Psychology & marketing
776
Management science : journal of the Institute for Operations Research and the Management Sciences
738
Transportation research / E : an international journal
734
Technological forecasting & social change : an international journal
673
Journal of consumer research : JCR ; an interdisciplinary bimonthly
620
Small business economics : an entrepreneurship journal
599
The journal of brand management : an international journal
560
Cogent business & management
528
Tourism management : research, policies, practice
501
International journal of logistics systems and management
500
European journal of marketing : EJM
492
Asia Pacific journal of marketing and logistics
486
The journal of product & brand management
481
Journal of retailing
458
Omega : the international journal of management science
440
Journal of travel and tourism marketing
432
International journal of retail & distribution management
429
Journal of marketing research : JMR
429
Journal of advertising research
420
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
414
Journal of marketing communications
401
The international review of retail, distribution and consumer research
399
Journal of marketing
380
International journal of logistics : research and applications
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
359
Journal of fashion marketing and management
354
Journal of the Academy of Marketing Science
352
Supply chain management : an international journal
347
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ECONIS (ZBW)
2,238
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1
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
4
Founder's birth order and triple bottom line in B2B SMEs
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gorton, Matthew
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014531402
Saved in:
5
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
6
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Saved in:
7
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
8
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
9
Managing Chinese suppliers' sustainability performance : the double-edged role of guanxi governance
Chi, Zhang
;
Moosmayer, Dirk C.
;
Wang, Mengyang
;
Ohana, Marc
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 189-199
Persistent link: https://www.econbiz.de/10014531696
Saved in:
10
The moderator effect of balance of power on the relationships between the adoption of digital technologies in supply chain management processes and innovation performance in SMEs
Zimmermann, Ricardo A.
;
Soares, Anabela
;
Roca, Jaime Bonnín
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 44-55
Persistent link: https://www.econbiz.de/10014531685
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