//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Paul, Justin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Brand management
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenführung
8
Brand image
7
Markenimage
7
Relationship marketing
7
Beziehungsmarketing
6
B-to-B-Marketing
5
Brand
5
Business-to-business marketing
5
Markenartikel
5
Bibliometrics
4
Bibliometrie
4
Customer satisfaction
3
E-commerce
3
Electronic Commerce
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
Supplier relationship management
3
Emotion
2
Ghana
2
Internet
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Viral marketing
2
Virales Marketing
2
relationship marketing
2
1972-2009
1
AI-enabled e-tail
1
Awe experience
1
B2B market
1
B2B marketing
1
Befragung
1
Betriebliche Dokumentation
1
Bewertung
1
Brand Evangelism
1
Brand Happiness
1
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Language
All
English
19
Author
All
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Paul, Justin
Naudé, Peter
33
Henneberg, Stephan
29
Ko, Eunju
27
Lindgreen, Adam
23
Gupta, Suraksha
22
Di Benedetto, C. Anthony
20
Parida, Vinit
20
Sharma, Piyush
20
Dwivedi, Yogesh Kumar
19
Kohtamäki, Marko
19
Sharma, Arun
19
Agnihotri, Raj
17
Kowalkowski, Christian
17
Johnston, Wesley J.
16
Laroche, Michel
16
Christodoulides, George
15
Kim, Kyung Hoon
15
Melewar, T. C.
15
Balaji, M. S.
14
Foroudi, Pantea
14
Pardo, Catherine
14
Snehota, Ivan
14
Cova, Bernard
13
Eggert, Andreas
13
Ivens, Björn Sven
13
Terho, Harri
13
Akter, Shahriar
12
Bartikowski, Boris
12
Donthu, Naveen
12
La Rocca, Antonella
12
Yan, Ruiliang
12
Gebauer, Heiko
11
Keränen, Joona
11
Mora Cortez, Roberto
11
O'Cass, Aron
11
Oghazi, Pejvak
11
Richard, Marie-Odile
11
Ritter, Thomas
11
Salo, Jari
11
Ulaga, Wolfgang
11
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of retail and distribution management
Journal of business research : JBR
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
24
Review of marketing research
16
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
Legends in marketing
9
Journal of retailing and consumer services
8
SAGE library in marketing
7
Marketing intelligence & planning
6
Journal of business-to-business marketing
5
Journal of international consumer marketing
5
SpringerLink / Bücher
5
International journal of consumer studies
4
Journal of strategic marketing
4
Review of Marketing Research Ser.
4
European management journal
3
Fundamentals of marketing research ; Vol. 1
3
International journal of electronic marketing and retailing : IJEMR
3
Projektberichte aus dem Betriebswirtschaftlichen Institut für Anlagen und Systemtechnologien
3
Psychology & marketing
3
Business strategy and the environment
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Die Betriebswirtschaft : DBW
2
Emerald insight
2
Fundamentals of marketing research ; Vol. 6
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of hospitality management
2
International marketing review
2
Internetökonomie
2
Journal of African business
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of marketing research : JMR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
2
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Key account management in B2B
marketing
: a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep
;
Singh, Rajesh K.
;
Paul, Justin
;
Hao, Andy
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 354-365
Persistent link: https://www.econbiz.de/10012665785
Saved in:
4
Relative exploration and firm performance : why resource-theory alone is not sufficient?
Bhandari, Krishna Raj
;
Rana, Sudhir
;
Paul, Justin
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 363-377
Persistent link: https://www.econbiz.de/10012288616
Saved in:
5
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
6
Perceived usefulness of online customer reviews : a review mining approach using machine learning & exploratory data analysis
Guha Majumder, Madhumita
;
Gupta, Sangita Dutta
;
Paul, Justin
- In:
Journal of business research : JBR
150
(
2022
),
pp. 147-164
Persistent link: https://www.econbiz.de/10013365607
Saved in:
7
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
8
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
9
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
10
To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus
;
Steiner, Michael
;
Lügger, Kai
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->