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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International marketing review"
~isPartOf:"Marketing letters : a journal of research in marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Umfrage"
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Search: subject_exact:"Product image"
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Brand image
188
Markenimage
188
Brand management
134
Markenführung
134
Consumer behaviour
120
Konsumentenverhalten
120
Brand
64
Markenartikel
63
B-to-B-Marketing
46
Business-to-business marketing
46
Designation of origin
33
Herkunftsbezeichnung
33
Beziehungsmarketing
32
Relationship marketing
32
Lieferantenmanagement
28
Supplier relationship management
28
International marketing
26
Internationales Marketing
26
Marketing management
17
Marketingmanagement
17
Advertising effects
15
Werbewirkung
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Brand equity
11
Country of origin
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Rules of origin
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Ursprungsregeln
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Brand loyalty
10
Personality psychology
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Persönlichkeitspsychologie
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Corporate reputation
9
Emerging economies
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Firmenimage
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Schwellenländer
9
Einzelhandel
8
Internet marketing
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Measurement
8
Messung
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186
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Aufsatz in Zeitschrift
Graue Literatur
Umfrage
Article in journal
188
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188
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Christodoulides, George
5
Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Dens, Nathalie
3
Ewing, Michael
3
Gupta, Suraksha
3
He, Jiaxun
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Pelsmacker, Patrick de
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Behl, Abhishek
2
Biswas, Abhijit
2
Brown, Brian P.
2
Casidy, Riza
2
Diamantopoulos, Adamantios
2
Fetscherin, Marc
2
Ge, Jiaye
2
Guha, Abhijit
2
Gunasti, Kunter
2
Han, C. M.
2
Klink, Richard R.
2
Kouril, Michal
2
Lehmann, Donald R.
2
Liu, Maggie Wenjing
2
Marquardt, Adam J.
2
Moon, Byeong-joon
2
Newman, Kevin P.
2
Pereira, Vijay
2
Pitt, Leyland F.
2
Pogacar, Ruth
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Russell, Cristel
2
Russell, Dale
2
Sattler, Henrik
2
Shukla, Paurav
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Industrial marketing management : the international journal for industrial and high-tech firms
International marketing review
Marketing letters : a journal of research in marketing
Journal of business research : JBR
471
The journal of brand management : an international journal
335
The journal of product & brand management
306
Journal of retailing and consumer services
244
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of global marketing
63
Journal of marketing management : MM
62
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
Qualitative market research : an international journal
42
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ECONIS (ZBW)
188
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188
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
3
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
4
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
5
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
6
Corporate industrial brand equity and firm creditworthiness : the role of climate change commercial risks and opportunities recognition
Rahman, Mahabubur
;
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 327-338
Persistent link: https://www.econbiz.de/10014455087
Saved in:
7
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
8
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
9
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
10
Global retailers' CSR initiatives during COVID-19 crisis : a cross-cultural examination
Ahmad, Wasim
;
Battisti, Enrico
;
Akhtar, Nadeem
;
Ahmad, …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1054-1070
Persistent link: https://www.econbiz.de/10014470107
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