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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Congress report"
~type_genre:"Hochschulschrift"
~type_genre:"Sammelwerk"
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Online-Marketing
Consumer behaviour
4,025
Konsumentenverhalten
4,024
Relationship marketing
1,635
Beziehungsmarketing
1,632
Innovation
1,254
Lieferantenmanagement
1,131
Supplier relationship management
1,131
Brand management
995
Markenführung
995
Firm performance
933
Unternehmenserfolg
931
Einzelhandel
871
Retail trade
871
Innovation management
854
Innovationsmanagement
853
Customer satisfaction
793
Brand image
792
Markenimage
792
Kundenzufriedenheit
790
Social Web
765
Social web
765
Business-to-business marketing
716
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714
Marketing management
650
Marketingmanagement
650
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643
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641
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641
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Online retailing
612
Online-Handel
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601
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Internet marketing
572
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530
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571
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1
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Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
8
Rana, Nripendra P.
8
Ko, Eunju
7
Richard, Marie-Odile
7
Bigné Alcañiz, J. Enrique
5
Hajli, Nick
5
Kim, Juran
5
Milne, George R.
5
Thaichon, Park
5
Agnihotri, Raj
4
Choi, Jeonghye
4
Septianto, Felix
4
Swani, Kunal
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Bala, Pradip Kumar
3
Bartikowski, Boris
3
Behl, Abhishek
3
Dennis, Charles
3
Donthu, Naveen
3
Itani, Omar S.
3
Kim, Alex Jiyoung
3
Kim, Kyung Hoon
3
Krishen, Anjala S.
3
Ladhari, Riadh
3
Liu, Martin J.
3
Mero, Joel
3
Michaelidou, Nina
3
Okazaki, Shintaro
3
Park, Joohyung
3
Park, Minjung
3
Quach, Sara
3
Ruiz Mafe, Carla
3
Salminen, Joni
3
Seo, Yuri
3
Souiden, Nizar
3
Terho, Harri
3
Toufaily, Elissar
3
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
Journal of retailing and consumer services
International journal of internet marketing and advertising : IJIMA
198
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
116
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
51
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
International journal of business information systems : IJBIS
44
Journal of marketing research : JMR
44
Marketing intelligence & planning
44
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Source
All
ECONIS (ZBW)
571
Showing
1
-
10
of
571
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date (oldest first)
1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
3
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
4
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
5
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
6
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
7
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
8
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
9
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
10
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
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