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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management information systems : mis quarterly"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~subject:"Digitale Plattform"
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Search: subject_exact:"Online community"
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Digitale Plattform
Social Web
664
Social web
664
Internet marketing
270
Online-Marketing
270
Consumer behaviour
236
Konsumentenverhalten
236
Social media
178
Beziehungsmarketing
133
Relationship marketing
133
Brand management
116
Markenführung
116
Viral marketing
113
Virales Marketing
113
Social network
81
Soziales Netzwerk
81
Brand image
67
Markenimage
67
B-to-B-Marketing
63
Business-to-business marketing
63
E-commerce
59
Electronic Commerce
59
Customer integration
57
Kundenintegration
57
Online retailing
55
Online-Handel
55
Lieferantenmanagement
47
Supplier relationship management
47
Digitalisierung
41
Digitization
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Digital platform
38
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35
Social relations
35
Soziale Beziehungen
35
Marketing management
33
Marketingmanagement
33
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Wei, Ruiqi
2
Badran, Mona Farid
1
Bigné Alcañiz, J. Enrique
1
Blind, Knut
1
Broekhuis, Manda
1
Broekhuizen, T. L. J.
1
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Chandna, Vallari
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1
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1
Coussement, Kristof
1
Cowling, Peter
1
Davis, Joseph G.
1
DeNardis, Lesley
1
Devlin, Sam
1
Donkers, Bas
1
Emrich, Oliver
1
Fernandes, Kiran
1
Fichman, Mark
1
Flórez Ramos, Esmeralda
1
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1
Gaganpreet Singh
1
Geiger, Susi
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Graef, Inge
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
Management information systems : mis quarterly
Telecommunications policy : the international journal of digital economy, data sciences and new media
Information systems research : ISR
20
Electronic markets : EM ; the international journal of electronic commerce and business media
16
Technological forecasting & social change : an international journal
15
Journal of management information systems : JMIS
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Journal of retailing and consumer services
10
Internet policy review : journal on internet regulation
9
Discussion papers / CEPR
7
Tourism management : research, policies, practice
7
Web 2.0 : neue Perspektiven für Marketing und Medien
7
Electronic commerce research
6
International journal of electronic commerce : IJEC
6
International journal of production economics
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
Business horizons
5
Strategic management journal
5
CESifo working papers
4
California management review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of hospitality management
4
Journal of global information management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of open innovation : technology, market, and complexity
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Manufacturing & service operations management : M & SOM
4
Marketing science
4
Springer eBook Collection
4
Working papers / BRIE
4
Discussion paper series / IZA
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of networking and virtual organisations : IJNVO
3
International journal of production research
3
JRC digital economy working paper
3
Journal of business models : JOBM
3
Journal of marketing
3
Journal of media business studies
3
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ECONIS (ZBW)
38
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38
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Preventing bypass on sharing economy platforms : the impact of message framing on users' bypass intention
Nguyen, Stephanie
;
Nicod, Lionel
;
Llosa, Sylvie
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555889
Saved in:
3
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
4
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
5
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
6
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
7
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
8
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
9
Research trends of digital platforms : a survey of the literature from 2018 to 2021
Ha, Seungyeon
;
Park, Yujun
;
Kim, Jongpyo
;
Kim, Seongcheol
- In:
Telecommunications policy : the international journal …
47
(
2023
)
8
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014559144
Saved in:
10
Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão
;
Pacheco, Diego Augusto de Jesus
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
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