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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Brand image"
~subject:"Kundenzufriedenheit"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Search: subject:"customer relationship management"
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Brand image
Kundenzufriedenheit
Beziehungsmarketing
476
Relationship marketing
476
Lieferantenmanagement
216
Supplier relationship management
216
B-to-B-Marketing
158
Business-to-business marketing
158
Consumer behaviour
81
Konsumentenverhalten
81
Customer value
55
Kundenwert
55
Salespeople
54
Verkaufspersonal
54
Customer satisfaction
53
Marketing management
52
Marketingmanagement
52
Selling
42
Verkauf
42
Confidence
40
Vertrauen
40
Betriebliche Wertschöpfung
39
Value creation
39
Dienstleistungsqualität
37
Service quality
37
Social Web
37
Social web
37
Customer integration
36
Kundenintegration
36
Firm performance
35
Unternehmenserfolg
35
Business network
32
Unternehmensnetzwerk
32
Brand management
31
Markenführung
31
Markenimage
26
E-commerce
25
Electronic Commerce
25
Internet marketing
25
Online-Marketing
25
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76
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Aufsatz in Zeitschrift
Konferenzbeitrag
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76
Conference paper
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English
76
Author
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Casidy, Riza
2
Dwivedi, Yogesh Kumar
2
Ewing, Michael
2
Nyadzayo, Munyaradzi W.
2
Rajaobelina, Lova
2
Abu-Salim, Taghreed
1
Akter, Shahriar
1
Al-Wugayan, Adel A. A.
1
Andreini, Daniela
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Arcand, Manon
1
Arslanagic-Kalajdzic, Maja
1
Atorough, Peter
1
Backhaus, Christof
1
Baek, Ingee
1
Bala, Pradip Kumar
1
Balaji, M. S.
1
Baqer, Samar M.
1
Barari, Mojtaba
1
Barczak, Gloria
1
Basu, Sriparna
1
Beeler, Lisa L.
1
Behera, Rajat Kumar
1
Bengtsson, Maria
1
Bergamschi, Mara
1
Bergeron, Jasmin
1
Bhatia, Sandhya
1
Biedenbach, Galina
1
Birk, Matthias M.
1
Blocker, Christopher P.
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Blut, Markus
1
Boutin Jr., Philip J.
1
Breur, Tom
1
Briggs, Elten
1
Brodie, Roderick J.
1
Brown, James R.
1
Bruhn, Manfred
1
Brun, Isabelle
1
Cadeaux, Jack
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Capon, Noel
1
Caruana, Albert
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of financial services marketing : JFSM
Journal of retailing and consumer services
305
Journal of business research : JBR
228
International journal of hospitality management
157
The journal of services marketing
111
The journal of product & brand management
83
Journal of hospitality marketing & management
73
Journal of travel and tourism marketing
73
The journal of brand management : an international journal
71
Cogent business & management
68
The service industries journal
67
Asia Pacific journal of marketing and logistics
63
International journal of contemporary hospitality management
60
Tourism management : research, policies, practice
59
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
55
Journal of strategic marketing
53
Journal of service management
47
Psychology & marketing
47
Journal of service research : JSR
46
Services marketing quarterly
45
Service business
44
Journal of the Academy of Marketing Science
41
European journal of marketing : EJM
39
The international journal of bank marketing : IJBM
38
The journal of business & industrial marketing
38
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
The TQM journal : the international review of organizational improvement
35
International journal of electronic customer relationship management : IJECRM
33
Marketing intelligence & planning
33
International journal of electronic marketing and retailing : IJEMR
30
International journal of internet marketing and advertising : IJIMA
30
Journal of service research
30
The international review of retail, distribution and consumer research
29
Journal of marketing
28
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
28
Journal of retailing
27
Total quality management & business excellence
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
26
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Source
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ECONIS (ZBW)
76
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76
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1
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
2
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
We are not on the same page : the effects of salesperson trust overestimation on customer satisfaction and relationship performance
Mangus, Stephanie M.
;
Jones, Eli
;
Folse, Judith Anne …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 58-70
Persistent link: https://www.econbiz.de/10014282226
Saved in:
4
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
5
Unethical use of information access and analytics in B2B service organisations : the dark side of behavioural loyalty
Behera, Rajat Kumar
;
Bala, Pradip Kumar
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 14-31
Persistent link: https://www.econbiz.de/10014282238
Saved in:
6
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
7
Is it enough to be market-oriented? : how coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance
Crick, James M.
;
Karami, Masoud
;
Crick, Dave
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 62-75
Persistent link: https://www.econbiz.de/10013206397
Saved in:
8
CSR orientation and firm performance in the Middle Eastern and African B2B markets : the role of customer satisfaction and customer loyalty
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
;
Palmer, Todd
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014230629
Saved in:
9
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
10
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
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