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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel and tourism marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Green marketing"
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Green marketing
19
Öko-Marketing
18
Consumer behaviour
10
Environmental management
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10
Umweltmanagement
10
Sustainable product
8
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green marketing
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Lieferantenmanagement
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Marketingmanagement
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Han, Heesup
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Chua, Bee-Lia
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Pipatpong Fakfare
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Ho Le Thu Trang
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing
Journal of travel and tourism marketing
Journal of business research : JBR
27
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of strategic marketing
10
Journal of business ethics : JOBE
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
The journal of business & industrial marketing
7
Asia-Pacific journal of business administration
6
Corporate social responsibility and environmental management
6
International journal of green economics
6
International journal of production economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
European research studies
5
Global business review
5
Journal of advertising research
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of economic perspectives : IJEP
4
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ECONIS (ZBW)
20
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1
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10
of
20
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date (oldest first)
1
Sustainability à la carte : a systematic review of green restaurant research : 2010-2023
Yong, Rachel Yuen May
;
Chua, Bee-Lia
;
Pipatpong Fakfare
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 508-537
Persistent link: https://www.econbiz.de/10014513666
Saved in:
2
Impact of customer environmental attitude-behavior gap
Lin, Yaqin
;
Wu, Chi Wai
;
Chiu, Chun-Hung
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 802-817
Persistent link: https://www.econbiz.de/10014513583
Saved in:
3
Special issue: green marketing : consumption and development of sustainable tourism and hospitality : editorial
Han, Heesup
;
Chua, Bee-Lia
;
Pipatpong Fakfare
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 451-452
Persistent link: https://www.econbiz.de/10014513660
Saved in:
4
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
5
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
6
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
7
Does buying green pay off? : stock market reactions to green acquisitions
Wei, Yuyan
;
Pujari, Devashish
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 137-151
Persistent link: https://www.econbiz.de/10014433429
Saved in:
8
The effects of supplier B2B sustainability positioning on buyer performance : the role of trust
Casidy, Riza
;
Yan, Li
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 311-323
Persistent link: https://www.econbiz.de/10013259087
Saved in:
9
Caring for the commons : using psychological ownership to enhance stewardship behavior for public goods
Peck, Joann
;
Kirk, Colleen P.
;
Luangrath, Andrea W.
; …
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 33-49
Persistent link: https://www.econbiz.de/10012485581
Saved in:
10
Editorial: exploring the market side of corporate environmentalism : reputation, legitimacy and stakeholders' engagement
Martín de Castro, Gregorio
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 289-294
Persistent link: https://www.econbiz.de/10012491075
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