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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the review of marketing communications
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Nepalese journal of economics : a publication of Uniglobe College
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DLSU business & economics review
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International journal of internet marketing and advertising : IJIMA
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International journal of management and marketing research : IJMMR
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Journal of current issues and research in advertising : JCIRA
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Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
2
Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
Saved in:
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