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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing management : MM"
~subject:"Consumer behaviour"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Customer orientation"
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Consumer behaviour
Kundenzufriedenheit
Beziehungsmarketing
488
Relationship marketing
488
Lieferantenmanagement
219
Supplier relationship management
219
B-to-B-Marketing
159
Business-to-business marketing
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Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Customer value
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Kundenwert
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Customer integration
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Kundenintegration
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Salespeople
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Verkaufspersonal
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Customer satisfaction
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Social web
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Bush, Alan J.
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Dwivedi, Yogesh Kumar
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Hollebeek, Linda D.
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Keränen, Joona
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Nyadzayo, Munyaradzi
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1
Arlanagic-Kalajdzic, Maja
1
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1
Attmann, Julianne
1
Babakus, Emin
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : MM
Journal of retailing and consumer services
505
Journal of business research : JBR
401
International journal of hospitality management
211
The journal of services marketing
162
The journal of product & brand management
100
The service industries journal
98
Journal of hospitality marketing & management
93
Journal of the Academy of Marketing Science
90
Journal of travel and tourism marketing
88
The journal of brand management : an international journal
87
International journal of contemporary hospitality management
86
Cogent business & management
83
Psychology & marketing
82
Asia Pacific journal of marketing and logistics
81
Journal of strategic marketing
78
Tourism management : research, policies, practice
74
Journal of retailing
72
Journal of service management
69
Journal of service research : JSR
68
Journal of marketing
66
European journal of marketing : EJM
61
The international review of retail, distribution and consumer research
60
Services marketing quarterly
59
Service business
58
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
Marketing intelligence & planning
57
International journal of retail & distribution management
53
International journal of internet marketing and advertising : IJIMA
52
SpringerLink / Bücher
52
The international journal of bank marketing : IJBM
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
International journal of electronic customer relationship management : IJECRM
47
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
47
The journal of business & industrial marketing
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
International journal of retail and distribution management
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
International journal of electronic marketing and retailing : IJEMR
41
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ECONIS (ZBW)
124
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124
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1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
4
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
5
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
6
We are not on the same page : the effects of salesperson trust overestimation on customer satisfaction and relationship performance
Mangus, Stephanie M.
;
Jones, Eli
;
Folse, Judith Anne …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 58-70
Persistent link: https://www.econbiz.de/10014282226
Saved in:
7
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
8
Unethical use of information access and analytics in B2B service organisations : the dark side of behavioural loyalty
Behera, Rajat Kumar
;
Bala, Pradip Kumar
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 14-31
Persistent link: https://www.econbiz.de/10014282238
Saved in:
9
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
10
The salesperson as a knowledge broker : the effect of sales influence tactics on customer learning, purchase decision, and profitability
Bonney, Leff
;
Beeler, Lisa L.
;
Johnson, Ross W.
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 352-365
Persistent link: https://www.econbiz.de/10013326862
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