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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~isPartOf:"The journal of business & industrial marketing"
~person:"Karjaluoto, Heikki"
~person:"Kumar, V."
~subject:"Marketing management"
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Marketing management
Marketingmanagement
6
Brand management
4
Markenführung
4
Brand
3
Markenartikel
3
B-to-B-Marketing
2
Beziehungsmarketing
2
Branding
2
Business-to-business marketing
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2
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Karjaluoto, Heikki
Kumar, V.
Homburg, Christian
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9
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3
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing research : JMR
Lehrbuch
The journal of business & industrial marketing
Journal of marketing
6
Journal of the Academy of Marketing Science
5
Legends in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industry 5.0 : Creative and Innovative Organizations
1
International advertising and communication : current insights and empirical findings
1
International journal of electronic customer relationship management : IJECRM
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of financial services marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of nonprofit & public sector marketing
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Journal of retailing
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MIT sloan management review
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Management information systems : mis quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing mix decisions : new perspectives and practices
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Review of marketing research
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
6
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
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2
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
3
Digital communications in industrail marketing
Karjaluoto, Heikki
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011382371
Saved in:
4
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
5
Industrial branding in the digital age
Lipiäinen, Heini Sisko
;
Karjaluoto, Heikki
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 733-741
Persistent link: https://www.econbiz.de/10011382403
Saved in:
6
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
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