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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~isPartOf:"The journal of business & industrial marketing"
~person:"Kumar, V."
~person:"Kuß, Alfred"
~subject:"Marketing management"
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Marketing management
Marketingmanagement
14
Deutschland
10
Germany
10
Theorie
9
Theory
9
Marketing
8
Corporate planning
7
Unternehmensplanung
7
Strategisches Management
4
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3
Marketingstrategie
3
Marketingtheorie
3
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2
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10
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Kumar, V.
Kuß, Alfred
Homburg, Christian
13
Di Benedetto, C. Anthony
10
Lindgreen, Adam
10
Terho, Harri
9
Tomczak, Torsten
8
Parvinen, Petri
6
Reinecke, Sven
6
Johnston, Wesley J.
5
Krohmer, Harley
5
O'Cass, Aron
5
Sarin, Shikhar
5
Agnihotri, Raj
4
Eggert, Andreas
4
Kindström, Daniel
4
Kleinaltenkamp, Michael
4
Morgan, Robert
4
Möller, K. E. Kristian
4
Ulaga, Wolfgang
4
Yan, Ruiliang
4
Akter, Shahriar
3
Bettis-Outland, Harriette
3
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3
Cao, Guangming
3
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3
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3
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3
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3
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3
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3
Lie, Po-Chien
3
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3
Ngo, Liem Viet
3
Paswan, Audhesh
3
Pei, Zhi
3
Slater, Stanley F.
3
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3
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3
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing research : JMR
Lehrbuch
The journal of business & industrial marketing
Journal of marketing
6
Journal of the Academy of Marketing Science
5
Legends in marketing
5
SpringerLink / Bücher
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Gabler-Lehrbuch
1
Handbook of marketing and finance
1
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1
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1
Harvard business review : HBR
1
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1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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Lehrbuch : Bachelor geeignet!
1
MIT sloan management review
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : ZFP ; journal of research and management
1
Marketing mix decisions : new perspectives and practices
1
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
1
Review of marketing research
1
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1
The Routledge companion to strategic marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
14
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Strategic marketing : market-oriented corporate and business unit planning
Tomczak, Torsten
;
Reinecke, Sven
;
Kuß, Alfred
-
2018
Persistent link: https://www.econbiz.de/10011647946
Saved in:
3
Marketing-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2016
-
7., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011482864
Saved in:
4
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
5
Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Tomczak, Torsten
;
Kuß, Alfred
;
Reinecke, Sven
-
2014
-
7., überarb. Aufl. 2014
Persistent link: https://www.econbiz.de/10010424051
Saved in:
6
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
Saved in:
7
Marketing-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2013
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009755052
Saved in:
8
Marketing-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2011
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014008947
Saved in:
9
Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Tomczak, Torsten
;
Kuß, Alfred
;
Reinecke, Sven
-
2009
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003856145
Saved in:
10
Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Kuß, Alfred
;
Tomczak, Torsten
;
Reinecke, Sven
-
2007
-
5., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10003516884
Saved in:
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