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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of public economics"
~language:"eng"
~person:"Aarikka-Stenroos, Leena"
~subject:"B-to-B-Marketing"
~type_genre:"Article in journal"
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Aarikka-Stenroos, Leena
Lindgreen, Adam
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Naudé, Peter
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of public economics
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Managing B2B customer journeys in digital era : four management activities with artificial intelligence-empowered tools
Rusthollkarhu, Sami
;
Toukola, Sebastian
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 241-257
Persistent link: https://www.econbiz.de/10013326935
Saved in:
2
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
3
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
4
Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
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