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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"NBER working paper series"
~subject:"Markenimage"
~subject:"Pharmaceuticals"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~subject:"Social web"
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Markenimage
Pharmaceuticals
Psychology of advertising
Relationship marketing
Social web
Internet marketing
228
Online-Marketing
228
Social Web
143
Consumer behaviour
123
Konsumentenverhalten
123
Advertising
112
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111
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77
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77
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Peltier, James
6
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4
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3
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of the Academy of Marketing Science
NBER working paper series
Journal of business research : JBR
271
Journal of retailing and consumer services
135
International journal of internet marketing and advertising : IJIMA
131
International journal of advertising : the review of marketing communications
107
Journal of marketing communications
97
Psychology & marketing
93
Journal of advertising research
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
The journal of product & brand management
72
International journal of advertising : the quarterly review of marketing communications
70
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69
Journal of promotion management : innovations in planning and applied research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Technological forecasting & social change : an international journal
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The journal of brand management : an international journal
59
Tourism management : research, policies, practice
57
International journal of hospitality management
55
Health marketing quarterly
52
International journal of electronic marketing and retailing : IJEMR
51
Business horizons
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Journal of internet commerce
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Cogent business & management
46
Information systems research : ISR
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Journal of promotion management : JPM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of management information systems : JMIS
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Journal of marketing
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International journal of technology marketing : IJTMkt
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
41
Journal of global marketing
41
International marketing review
39
Asia Pacific journal of marketing and logistics
38
Journal of international marketing
38
Journal of strategic marketing
37
European journal of marketing : EJM
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
198
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198
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1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
3
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
4
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
5
Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
6
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
7
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
8
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
9
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
10
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
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