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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"NBER working paper series"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Pharmaceuticals"
~subject:"Psychology of advertising"
~subject:"Social web"
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Advertising effects
Markenimage
Pharmaceuticals
Psychology of advertising
Social web
Internet marketing
311
Online-Marketing
311
Consumer behaviour
246
Konsumentenverhalten
246
Social Web
177
Advertising
152
Werbung
150
Beziehungsmarketing
99
Relationship marketing
99
Werbewirkung
98
Online retailing
88
Online-Handel
88
B-to-B-Marketing
75
Business-to-business marketing
75
E-commerce
73
Electronic Commerce
73
Brand management
70
MarkenfĂĽhrung
70
Social media
69
International marketing
68
Internationales Marketing
68
Viral marketing
63
Virales Marketing
63
Lieferantenmanagement
59
Supplier relationship management
59
Marketing management
56
Marketingmanagement
56
Brand image
44
Einzelhandel
40
Retail trade
40
Customer satisfaction
33
Kundenzufriedenheit
33
Brand
28
Markenartikel
27
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Article
255
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287
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Thaichon, Park
7
Septianto, Felix
5
Agnihotri, Raj
4
Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Brown, Brian P.
3
Grossman, Michael
3
Lillard, Dean R.
3
Mero, Joel
3
Quach, Sara
3
Terho, Harri
3
Tran, Trang P.
3
Almeida, Marcos Inácio Severo de
2
Ashfaq, Muhammad
2
Avery, Rosemary
2
Avery, Rosemary J.
2
Baabdullah, Abdullah Mohammed
2
Bambauer-Sachse, Silke
2
Botha, Elsamari
2
Cardinali, Silvio
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Christodoulides, George
2
Dave, Dhaval M.
2
Eisenberg, Matthew
2
Hajli, Nick
2
Hamelin, Nicolas
2
Hsiao, Shih-Hui
2
Islam, Tahir
2
Itani, Omar S.
2
Jin, Ginger Zhe
2
Karjaluoto, Heikki
2
Karlan, Dean
2
Kenkel, Donald S.
2
Ladhari, Riadh
2
Leonidou, Leonidas C.
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liu, Martin J.
2
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National Bureau of Economic Research
32
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
NBER working paper series
Journal of business research : JBR
352
Journal of advertising research
244
International journal of advertising : the review of marketing communications
226
Journal of advertising : official publication of the American Academy of Advertising
201
Journal of marketing communications
196
International journal of advertising : the quarterly review of marketing communications
193
International journal of internet marketing and advertising : IJIMA
153
Psychology & marketing
133
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of promotion management : innovations in planning and applied research
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
99
Journal of promotion management : JPM
99
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
84
The journal of product & brand management
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
SpringerLink / BĂĽcher
72
European journal of marketing : EJM
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
67
Journal of marketing research : JMR
65
Technological forecasting & social change : an international journal
65
Tourism management : research, policies, practice
65
Health marketing quarterly
64
Journal of marketing
64
The journal of brand management : an international journal
64
International journal of hospitality management
63
Marketing intelligence & planning
61
Information systems research : ISR
59
Young consumers : insight and ideas for responsible marketers
57
Journal of current issues and research in advertising : JCIRA
55
Journal of global marketing
55
Journal of international consumer marketing
53
International journal of electronic marketing and retailing : IJEMR
52
Business horizons
51
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
Management science : journal of the Institute for Operations Research and the Management Sciences
51
Cogent business & management
50
Journal of internet commerce
50
Asia Pacific journal of marketing and logistics
49
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ECONIS (ZBW)
287
Showing
1
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10
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287
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1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
3
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
6
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
7
Effects of advertising and R&D on spillovers from a rival's bankruptcy
Jindal, Niket
;
Slotegraaf, Rebecca J.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 349-369
Persistent link: https://www.econbiz.de/10015047776
Saved in:
8
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
9
Exploring the factors influencing consumer engagement behavior regarding short-form video advertising : a big data perspective
Xiao, Lin
;
Li, Xiaofeng
;
Zhang, Yucheng
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014240307
Saved in:
10
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
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