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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing and consumer services"
~person:"Park, Jungkun"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Brand management
8
Markenführung
8
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
4
Luxury goods
4
Luxusgüter
4
Markenimage
4
Brand
3
Customer satisfaction
3
Kundenzufriedenheit
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Markenartikel
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Beziehungsmarketing
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Brand extension
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Dienstleistungsqualität
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Emotion
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Markentransfer
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Relationship marketing
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Service quality
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AI
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Aesthetics
1
Behavior intention
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Beschwerdemanagement
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Brand authenticity
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Brand experience
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Brand love
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Brand loyalty
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Business model
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Chatbot personality
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China
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Classical and expressive aesthetic perception
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Color
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Complaint management
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Confidence
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Consumer characteristics
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Consumption value
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Customer ethnocentrism
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Customer participation
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Customer-to-manufacturer (C2M)
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Einzelhandel
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Park, Jungkun
Christodoulides, George
7
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Casidy, Riza
4
Gupta, Suraksha
4
Kumar, V.
4
Lombart, Cindy
4
Nyadzayo, Munyaradzi W.
4
Prentice, Catherine
4
Baumann, Chris
3
Dhir, Amandeep
3
Ewing, Michael
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Ind, Nicholas
3
Japutra, Arnold
3
Kemp, Elyria
3
Kumar, Vikas
3
Leek, Sheena
3
Lindgreen, Adam
3
Louis, Didier
3
Markovic, Stefan
3
Melewar, T. C.
3
Mortimer, Gary
3
Park, Hyejune
3
Singh, Jaywant
3
Talwar, Shalini
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Trinh, Giang
3
Yan, Ruiliang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of retail and distribution management
1
International journal of wine business research
1
Journal of travel and tourism marketing
1
The Cornell hospitality quarterly
1
The service industries journal
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ECONIS (ZBW)
8
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1
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
2
Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun
;
Hong, EunPyo
;
Park, Yun-na
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
Saved in:
3
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
4
Masstige consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
5
Editorial: editorial introduction : luxury services focusing on marketing and management
Park, Jungkun
;
Ahn, Jiseon
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012430620
Saved in:
6
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
7
The effect of interior color on customers' aesthetic perception, emotion, and behavior in the luxury service
Kim, Dongyoup
;
Hyun, Hyowon
;
Park, Jungkun
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012305875
Saved in:
8
Luxury product to service brand extension and brand equity transfer
Ahn, Jiseon
;
Park, Jungkun
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
Saved in:
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