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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of strategic marketing"
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Search: subject_exact:"Customer integration"
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Customer integration
106
Kundenintegration
106
Betriebliche Wertschöpfung
58
Beziehungsmarketing
58
Relationship marketing
58
Value creation
58
Value co-creation
31
Lieferantenmanagement
29
Supplier relationship management
29
Consumer behaviour
20
Konsumentenverhalten
20
B-to-B-Marketing
19
Business-to-business marketing
19
Customer value
19
Innovation
19
Kundenwert
19
Social Web
18
Social web
18
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15
Innovation management
15
Innovationsmanagement
15
Service-Dominant Logic
15
Service-dominant logic
15
Unternehmensnetzwerk
15
New product development
14
Produktentwicklung
14
Brand management
10
Co-creation
10
Markenführung
10
Customer engagement
9
Inter-firm cooperation
9
Unternehmenskooperation
9
Marketing management
8
Marketingmanagement
8
Internet marketing
7
Online-Marketing
7
Resource-based view
7
Ressourcenorientierter Ansatz
7
co-creation
7
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6
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104
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106
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106
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4
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106
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Hajli, Nick
3
Babu, Mujahid Mohiuddin
2
Baumann, Jasmin
2
Biggemann, Sergio
2
Blazevic, Vera
2
Bonner, Joseph M.
2
Campbell, Colin L.
2
Dey, Bidit Lal
2
Ekman, Peter
2
Ferraro, Carla
2
Frow, Pennie
2
Hollebeek, Linda D.
2
Kowalkowski, Christian
2
Lievens, Annouk
2
Nätti, Satu
2
Payne, Adrian
2
Pervan, Simon J.
2
Raggio, Randle D.
2
Röndell, Jimmie G.
2
Sands, Sean
2
Thompson, Steven M.
2
Zolfagharian, Mohammadali
2
Aarikka-Stenroos, Leena
1
Abbasi, Amir Zaib
1
Agnihotri, Raj
1
Aimé, Isabelle
1
Akaka, M. A.
1
Akaka, Melissa Archpru
1
Al-Husan, Faten Baddar
1
AlHussan, Fawaz Baddar
1
AlSaleh, Dhoha A.
1
Alnawas, Ibrahim
1
Anastasiadou, Elena
1
Anderson, Alistair R.
1
Anderson, Jeffrey E.
1
Apostolidis, Chrysostomos
1
Averdung, Axel
1
Batt, Peter
1
Benson-Rea, Maureen
1
Bettiga, Debora
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of strategic marketing
Journal of business research : JBR
156
Journal of retailing and consumer services
73
Journal of service management
46
SpringerLink / Bücher
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
The journal of business & industrial marketing
34
International journal of hospitality management
33
The service industries journal
31
Journal of marketing management : MM
29
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Public management review
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
International journal of technology marketing : IJTMkt
21
Journal of marketing
21
The journal of brand management : an international journal
21
International journal of technology management : IJTM
20
Journal of service theory and practice : JSTP
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
18
Journal of service research
17
The journal of product & brand management
17
Creativity and innovation management
16
European management journal
16
International journal of product development : IJPD
16
Marketing intelligence & planning
16
Revolutionizing innovation : users, communities, and open innovation
16
European journal of marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
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ECONIS (ZBW)
106
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106
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1
From organizational ambidexterity to organizational performance : the mediating role of value co-creation
Sarmento, Maria
;
Simões, Cláudia
;
Lages, Luis Filipe
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 175-188
Persistent link: https://www.econbiz.de/10014531692
Saved in:
2
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
3
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
5
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
6
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
7
How dark stories boost recall
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1279-1295
Persistent link: https://www.econbiz.de/10014553080
Saved in:
8
How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Zhang, Hong
;
Wang, Weina
;
Gupta, Sumeet
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
Saved in:
9
Laying the foundations for success : co-creating sustainable marketing solutions
Kim, Jeawon
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 267-295
Persistent link: https://www.econbiz.de/10014303202
Saved in:
10
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
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