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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Internet marketing"
~subject:"Social web"
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Internet marketing
Social web
Brand management
183
Markenführung
183
Brand image
92
Markenimage
92
Consumer behaviour
79
Konsumentenverhalten
79
B-to-B-Marketing
65
Business-to-business marketing
65
Brand
55
Markenartikel
54
Lieferantenmanagement
46
Supplier relationship management
46
Beziehungsmarketing
41
Relationship marketing
41
Marketing management
25
Marketingmanagement
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20
Innovation
16
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15
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Online-Marketing
15
Brand architecture
13
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Branding
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Advertising effects
10
Brand extension
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Emerging economies
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10
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10
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B2B branding
9
Firm performance
9
Unternehmenserfolg
9
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8
Corporate Social Responsibility
8
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8
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
Journal of business research : JBR
125
The journal of product & brand management
65
The journal of brand management : an international journal
63
International journal of internet marketing and advertising : IJIMA
59
Journal of retailing and consumer services
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of advertising : the review of marketing communications
30
Journal of marketing communications
30
SpringerLink / Bücher
30
Journal of promotion management : innovations in planning and applied research
29
Business horizons
22
Journal of marketing management : MM
22
Journal of internet commerce
20
Marketing intelligence & planning
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of advertising research
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Tourism management : research, policies, practice
18
Cogent business & management
17
Journal of promotion management : JPM
17
Psychology & marketing
17
Journal of marketing
16
European journal of marketing : EJM
14
International journal of electronic marketing and retailing : IJEMR
14
Journal of fashion marketing and management
14
Springer eBook Collection
14
Asia Pacific journal of marketing and logistics
13
European journal of marketing
12
International journal of advertising : the quarterly review of marketing communications
12
Journal of global marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of strategic marketing
12
Springer Proceedings in Business and Economics
12
Technological forecasting & social change : an international journal
12
European Sport management quarterly : ESMQ
11
Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Innovatives Markenmanagement
10
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ECONIS (ZBW)
21
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1
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
2
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Pay attention, please! Person brand building in organized online attention economies
Smith, Andrew N.
;
Fischer, Eileen
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 258-279
Persistent link: https://www.econbiz.de/10012434105
Saved in:
4
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
5
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
6
Digital enablement and its role in internal
branding
: a case study of HUANYI travel agency
Li, Chunqing
;
Guo, Shuojia
;
Cao, Li
;
Li, Jie
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 152-160
Persistent link: https://www.econbiz.de/10011887319
Saved in:
7
How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui
;
Wang, Yen-Yao
;
Wang, Tawei
;
Kao, Ta Wei
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
Saved in:
8
B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari
;
Ismagiliova, Elvira
;
Oikarinen, Eeva-Liisa
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
Saved in:
9
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
10
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
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