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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Leisure management"
~isPartOf:"Tourism management : research, policies, practice"
~person:"O'Cass, Aron"
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Innovation
6
New product development
6
Produktentwicklung
6
B-to-B-Marketing
4
Beziehungsmarketing
4
Business-to-business marketing
4
Dienstleistungssektor
4
Innovation management
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Innovationsmanagement
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Marketing management
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Marketingmanagement
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O'Cass, Aron
Ryan, Chris
83
Naudé, Peter
65
Lindgreen, Adam
62
LaPlaca, Peter J.
54
Laplaca, Peter J.
51
Di Benedetto, C. Anthony
49
Henneberg, Stephan
46
Page, Stephen J.
46
Sharma, Arun
46
Law, Rob
37
Cramer, Julie
36
Ivens, Björn Sven
35
Pardo, Catherine
35
Lee, Choong-Ki
33
Mouzas, Stefanos
31
Song, Haiyan
30
Wall, Geoffrey
30
Gilling, Juliana
29
Johnston, Wesley J.
29
Ford, David
28
Ritter, Thomas
28
Matthyssens, Paul
27
Baum, Tom
25
Buhalis, Dimitrios
25
Cova, Bernard
25
McKercher, Bob
25
Law, Chun Hung Roberts
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Li, Gang
24
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Ulaga, Wolfgang
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Yang, Yang
23
Andersen, Poul Houman
22
Eggert, Andreas
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Qu, Hailin
22
Weaver, David B.
22
Morrison, Alastair M.
21
Möller, K. E. Kristian
21
Nicolau, Juan Luis
21
Page, Stephen
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Industrial marketing management : the international journal for industrial and high-tech firms
Leisure management
Tourism management : research, policies, practice
Journal of business research : JBR
6
Journal of strategic marketing
6
Journal of marketing management : MM
5
The journal of services marketing
4
European business review : EBR ; the official journal of the International Management Centres, Europe
3
European journal of marketing : EJM
3
Journal of Business Research
3
Australasian marketing journal
2
British journal of management : BJM
2
Journal of retailing and consumer services
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of consumer studies
1
International small business journal : researching entrepreneurship
1
Journal of Business & Industrial Marketing
1
Journal of fashion marketing and management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Marketing intelligence & planning
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
16
OLC EcoSci
8
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date (oldest first)
1
Unlocking solution provision competence in
knowledge
-intensive business service firms
Siahtiri, Vida
;
Heirati, Nima
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 117-127
Persistent link: https://www.econbiz.de/10012285139
Saved in:
2
Do senior managers hold the keys to unlock innovation and environmental sustainability?
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 83-96
Persistent link: https://www.econbiz.de/10013255670
Saved in:
3
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
4
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
5
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 95-105
Persistent link: https://www.econbiz.de/10011822133
Saved in:
6
Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
Saved in:
7
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
8
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
9
Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
Saved in:
10
An exploratory study into managing value creation in tourism service firms : understanding value creation phases at the intersection of the tourism service firm and their customers
O'Cass, Aron
;
Sok, Phyra
- In:
Tourism management : research, policies, practice
51
(
2015
),
pp. 186-200
Persistent link: https://www.econbiz.de/10011414944
Saved in:
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