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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing intelligence & planning"
~type_genre:"Collection of articles of several authors"
~type_genre:"Collection of articles written by one author"
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing intelligence & planning
Erfurter Hefte zum angewandten Marketing
14
Journal of business research : JBR
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Legends in marketing
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SAGE library in marketing
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Edward Elgar E-Book Archive
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Europäische Kulturen in der Wirtschaftskommunikation
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Journal of strategic marketing
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European journal of marketing : EJM
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Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
2
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
3
Special issue on industrial marketing strategy and B2B management by SMEs
Ndubisi, Nelson Oly
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008991590
Saved in:
4
Marketing cases : learning from marketing practice
Harker, Michael
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384793
Saved in:
5
Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655016
Saved in:
6
Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008807171
Saved in:
7
Marketing cases
Harker, Michael
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009526345
Saved in:
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