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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Customer integration"
~subject:"Digital goods"
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Search: subject_exact:"Enterprise content management"
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Content Management
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Content management
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Social Web
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5
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5
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4
Relationship marketing
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user-generated content
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Albuquerque, Paulo
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Chen, Kay-Yut
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Jamal, Zainab
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
Journal of management information systems : JMIS
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
1
Brand Content : die Marke als Medienereignis
1
Business horizons
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Colombo business journal : international journal of theory & practice
1
Contentmanagement.de Praxis-Bibliothek
1
Decision support systems : DSS ; the international journal
1
E-Business, M-Business und T-Business : digitale Erlebniswelten aus Sicht von Consulting-Unternehmen
1
E-retailing challenges and opportunities in the global marketplace
1
ERIM report series research in management
1
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
1
Electronic commerce research and applications
1
Essentials
1
European journal of marketing
1
Gabler-Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Handbook of research on customer engagement
1
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
1
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
1
IEEE transactions on engineering management : EM
1
Information systems and e-business management : ISeB
1
Instrumente zur Gestaltung von After Sales Services
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business & entrepreneurship : JBE
1
Journal of global operations and strategic sourcing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of marketing research
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Key challenges and opportunities in Web entrepreneurship
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ECONIS (ZBW)
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1
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
3
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
4
Evaluating promotional activities in an online two-sided market of user-generated content
Albuquerque, Paulo
;
Pavlidis, Polykarpos
;
Chatow, Udi
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 406-432
Persistent link: https://www.econbiz.de/10009562955
Saved in:
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