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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Innovation"
~subject:"Markenführung"
~subject:"Market research"
~subject:"Relationship marketing"
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Innovation
Markenführung
Market research
Relationship marketing
Marktforschung
82
Deutschland
20
Germany
19
B-to-B-Marketing
13
Business-to-business marketing
13
Lieferantenmanagement
10
Supplier relationship management
10
Theorie
10
Theory
10
Consumer behaviour
9
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9
Marketing
9
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7
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7
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German
56
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27
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Di Benedetto, C. Anthony
3
Lindgreen, Adam
3
Wessner, Konrad
3
Geersbro, Jens
2
Halinen, Aino
2
Kühn, Thomas
2
Markovic, Stefan
2
Möller, K. E. Kristian
2
Thornton, Sabrina C.
2
Abold, Roland
1
Akter, Shahriar
1
Althoff, Stefan
1
Barner-Rasmussen, Wilhelm
1
Baumgärtel, Otto A.
1
Becker, Josef
1
Beeske, Sigrid
1
Benussi, Swantje
1
Bieler, Ralf
1
Blocker, Christopher P.
1
Blut, Markus
1
Borgh, Michel van der
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Bosch, Volker
1
Boyle, K.
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Brosius, Felix
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Bössow, Oliver
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Cartellieri, Maximilian
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Cater, Barbara
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Chernetsky, Victor V.
1
Cluley, Robert
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Csisáky, Meike
1
Czaplicki, Andreas
1
Dethlefsen, Hans A.
1
Diaz Ruiz, Carlos
1
Dwivedi, Yogesh Kumar
1
Dziobek, Eberhard
1
Dziubaniuk, Olga
1
Döring, Karen
1
Dürr, Karin
1
Ehret, Michael
1
Eiting, Alexander
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
89
Qualitative market research : an international journal
73
SpringerLink / Bücher
63
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Marketing : ZFP ; journal of research and management
39
Europäische Hochschulschriften / 5
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Journal of marketing
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
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ECONIS (ZBW)
82
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82
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1
Advancing algorithmic bias management capabilities in AI-driven marketing analytics research
Akter, Shahriar
;
Sultana, Saida
;
Mariani, Marcello M.
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 243-261
Persistent link: https://www.econbiz.de/10014433460
Saved in:
2
Neuroscience in business-to-business marketing research : a literature review, co-citation analysis and research agenda
Öberg, Christina
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 168-179
Persistent link: https://www.econbiz.de/10014433585
Saved in:
3
Clearing the paradigmatic fog : a rejoinder to responses
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 295-299
Persistent link: https://www.econbiz.de/10014433607
Saved in:
4
Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
Saved in:
5
A synthesis of research on the marketing-sales interface : 1984-2020
Chernetsky, Victor V.
;
Hughes, Douglas E.
;
Schrock, Wyatt A.
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 159-181
Persistent link: https://www.econbiz.de/10013494049
Saved in:
6
Planung & Analyse
[2018-2021]: Frankfurt am Main : Deutscher Fachverlag GmbH
-
2018-2021
Persistent link: https://www.econbiz.de/10011807160
Saved in:
7
Business-to-business marketing research : assessing readability and discussing relevance to practitioners
Dziubaniuk, Olga
;
Barner-Rasmussen, Wilhelm
;
Koporcic, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 217-231
Persistent link: https://www.econbiz.de/10012491039
Saved in:
8
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
9
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
10
Identifying, analyzing, and finding solutions to the sales lead black hole : a design science approach
Borgh, Michel van der
;
Xu, Juan
;
Sikkenk, Marin
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 136-151
Persistent link: https://www.econbiz.de/10012285344
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