//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Research in consumer behavior"
~language:"eng"
~person:"Cova, Bernard"
~person:"Zaefarian, Ghasem"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
10
Business-to-business marketing
10
Lieferantenmanagement
8
Supplier relationship management
8
Business network
6
Unternehmensnetzwerk
6
Organisationsstruktur
4
Organizational structure
4
Theorie
4
Theory
4
USA
4
United States
4
Bundling strategy
3
Leistungsbündel
3
Ankündigungseffekt
2
Announcement effect
2
Beziehungsmarketing
2
Bibliometrics
2
Börsenkurs
2
Ereignisstudie
2
Event study
2
Generalized method of moments
2
Großbritannien
2
Marketing management
2
Marketingmanagement
2
Method of moments
2
Momentenmethode
2
Multinationales Unternehmen
2
Network
2
Project management
2
Projektmanagement
2
Relationship marketing
2
Sensemaking approach
2
Sensemaking-Ansatz
2
Share price
2
Social Web
2
Social network
2
Social web
2
Soziales Netzwerk
2
Step-by-step guide
2
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
34
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
35
Conference paper
3
Konferenzbeitrag
3
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
Author
All
Cova, Bernard
Zaefarian, Ghasem
Lindgreen, Adam
53
Di Benedetto, C. Anthony
46
Naudé, Peter
42
Henneberg, Stephan
40
Ivens, Björn Sven
26
Pardo, Catherine
24
Möller, K. E. Kristian
21
Sharma, Arun
21
Johnston, Wesley J.
18
Mouzas, Stefanos
18
Eggert, Andreas
17
Kleinaltenkamp, Michael
17
Kohtamäki, Marko
17
Keränen, Joona
16
Kowalkowski, Christian
16
LaPlaca, Peter J.
16
Purchase, Sharon
16
Storbacka, Kaj
16
Aarikka-Stenroos, Leena
15
Matthyssens, Paul
15
Ritter, Thomas
15
Snehota, Ivan
15
Agnihotri, Raj
14
Gebauer, Heiko
14
O'Cass, Aron
14
Öberg, Christina
14
Andersen, Poul Houman
13
Baraldi, Enrico
13
Ford, David
13
La Rocca, Antonella
13
Brodie, Roderick J.
12
Medlin, Christopher J.
12
Nenonen, Suvi
12
Terho, Harri
12
Araujo, Luis
11
Corsaro, Daniela
11
Jaakkola, Elina
11
Plouffe, Christopher R.
11
more ...
less ...
Institution
All
IMP Group
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Research in consumer behavior
Marketing theory
8
Journal of business research : JBR
7
Journal of marketing management : MM
6
Journal of consumer behaviour : an international research review
2
Journal of customer behaviour
2
Journal of international marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service management
2
AMS review : official publication of the Academy of Marketing Science
1
Business horizons
1
European journal of marketing
1
European journal of marketing : EJM
1
European management journal
1
Global business & economics review
1
Innovation: organization & management : IOM
1
International journal of arts management
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing communications
1
Journal of public policy & marketing
1
Journal of small business and entrepreneurship : JSBE
1
Journal of world business : JWB
1
Long range planning : LRP ; international journal of strategic management
1
Management decision : MD
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Organization : the critical journal of organization, theory and society
1
Qualitative market research : an international journal
1
Research on international service marketing : a state of the art
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How do strategic alliance formations create shareholder value? : an application of the event study methodology in the B2B context
Koval, Mariia
;
Zaefarian, Ghasem
;
Iurkov, Viacheslav
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 79-91
Persistent link: https://www.econbiz.de/10014531638
Saved in:
2
Improving PLS-SEM use for business marketing research
Guenther, Peter
;
Guenther, Miriam
;
Ringle, Christian M.
; …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 127-142
Persistent link: https://www.econbiz.de/10014369277
Saved in:
3
Editorial: Social network analysis in marketing : a step-by-step guide for researchers
Zaefarian, Ghasem
;
Misra, Shekhar
;
Koval, Mariia
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. A11-A24
Persistent link: https://www.econbiz.de/10014230234
Saved in:
4
A step-by-step guide of (fuzzy set) qualitative comparative analysis : from theory to practice via an implementation in a B2B context
Saridakis, Charalampos
;
Zaefarian, Ghasem
;
Ganotakis, …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 92-107
Persistent link: https://www.econbiz.de/10014230679
Saved in:
5
Variance decomposition analysis: What is it and how to perform it : a complete guide for B2B researchers
Zaefarian, Ghasem
;
Iurkov, Viacheslav
;
Koval, Mariia
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 315-322
Persistent link: https://www.econbiz.de/10014230705
Saved in:
6
How to apply the event study methodology in STATA : an overview and a step-by-step guide for authors : editorial
Ullah, Subhan
;
Zaefarian, Ghasem
;
Ahmed, Rizwan
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. A1-A12
Persistent link: https://www.econbiz.de/10013206375
Saved in:
7
How to design good experiments in marketing : types, examples, and methods
Viglia, Giampaolo
;
Zaefarian, Ghasem
;
Ulqinaku, Aulona
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 193-206
Persistent link: https://www.econbiz.de/10013206354
Saved in:
8
How to use instrumental variables in addressing endogeneity? : a step-by-step procedure for non-specialists : editorial
Ullah, Subhan
;
Zaefarian, Ghasem
;
Ullah, Farid
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. A1-A6
Persistent link: https://www.econbiz.de/10013194562
Saved in:
9
First things (should) come first : a reply to Gretz & Malshe's "rejoinder to "endogeneity bias in marketing research: problem, causes and remedies""
Zaefarian, Ghasem
;
Kadile, Vita
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 63-64
Persistent link: https://www.econbiz.de/10012004162
Saved in:
10
Rejoinder to "endogeneity bias in marketing research : problem, causes and remedies"
Gretz, Richard T.
;
Malshe, Ashwin
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 57-62
Persistent link: https://www.econbiz.de/10012004160
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->