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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~person:"Liu, Martin J."
~subject:"Digitale Plattform"
~subject:"Online-Marketing"
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Liu, Martin J.
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Industrial marketing management : the international journal for industrial and high-tech firms
Telecommunications policy : the international journal of digital economy, data sciences and new media
Responsible Innovation Management
1
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All
ECONIS (ZBW)
2
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B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
2
Social media-related tensions on business-to-business markets : evidence from China
Luo, Jun
;
Tóth, Zsófia
;
Liu, Martin J.
;
Yuan, Ruizhi
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 293-306
Persistent link: https://www.econbiz.de/10012501922
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