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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~person:"Cova, Bernard"
~person:"Keränen, Joona"
~type_genre:"Article in journal"
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B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
11
Supplier relationship management
11
Betriebliche Wertschöpfung
8
Customer value
8
Kundenwert
8
Value creation
8
Business network
7
Unternehmensnetzwerk
7
Beziehungsmarketing
5
Relationship marketing
5
Organisationsstruktur
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Marketingmanagement
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Cova, Bernard
Keränen, Joona
Lindgreen, Adam
53
Di Benedetto, C. Anthony
46
Naudé, Peter
42
Henneberg, Stephan
40
Ivens, Björn Sven
26
Pardo, Catherine
24
Möller, K. E. Kristian
21
Sharma, Arun
21
Zaefarian, Ghasem
19
Mouzas, Stefanos
18
Eggert, Andreas
17
Johnston, Wesley J.
17
Kleinaltenkamp, Michael
17
Kohtamäki, Marko
17
Kowalkowski, Christian
16
LaPlaca, Peter J.
16
Purchase, Sharon
16
Storbacka, Kaj
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Aarikka-Stenroos, Leena
15
Matthyssens, Paul
15
Ritter, Thomas
15
Snehota, Ivan
15
Agnihotri, Raj
14
Christodoulides, George
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Gebauer, Heiko
14
Guzman, Francisco
14
O'Cass, Aron
14
Öberg, Christina
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Andersen, Poul Houman
13
Baraldi, Enrico
13
Brodie, Roderick J.
13
Ford, David
13
La Rocca, Antonella
13
Medlin, Christopher J.
12
Nenonen, Suvi
12
Terho, Harri
12
Wang, Cheng Lu
12
Araujo, Luis
11
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of product & brand management
Marketing theory
8
Journal of marketing management : MM
6
Journal of business research : JBR
5
Journal of service management
3
The journal of business & industrial marketing
3
Journal of consumer behaviour : an international research review
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Management decision : MD
2
AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal
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Business horizons
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European journal of marketing
1
European journal of marketing : EJM
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European management journal
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Global business & economics review
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Innovation: organization & management : IOM
1
International business review : the official journal of the European International Business Academy
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International journal of arts management
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing communications
1
Journal of personal selling & sales management
1
Journal of public policy & marketing
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Journal of revenue and pricing management
1
Journal of small business and entrepreneurship : JSBE
1
MIT sloan management review
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Organization : the critical journal of organization, theory and society
1
Qualitative market research : an international journal
1
Research in consumer behavior
1
Research on international service marketing : a state of the art
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Research-technology management
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Technovation : an international journal of technical innovation and entrepreneurship
1
The journal of brand management : an international journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
33
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33
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1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
3
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
4
Gain-sharing in performance-based contracting : how risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement
Keränen, Joona
;
Kienzler, Mario
;
Salonen, Anna
;
Terho, …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 172-184
Persistent link: https://www.econbiz.de/10014454886
Saved in:
5
The (un)intended consequences of multi-sided platform adoption for different actors in business networks
Micallef, Mark
;
Keränen, Joona
;
Kokshagina, Olga
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 214-227
Persistent link: https://www.econbiz.de/10014454895
Saved in:
6
Framing value propositions in the food waste business : a sociocultural approach
Närvänen, Elina
;
Mattila, Malla
;
Keränen, Joona
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 211-222
Persistent link: https://www.econbiz.de/10013494021
Saved in:
7
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
8
Value as capital-in-use : unpacking the temporal impacts and managerial implications for organisational value
Pinnington, Bruce
;
Keränen, Joona
;
Kearney, Treasa
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 226-237
Persistent link: https://www.econbiz.de/10013194587
Saved in:
9
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
10
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
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