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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~language:"ita"
~language:"kir"
~language:"lit"
~language:"und"
~person:"Dwivedi, Yogesh Kumar"
~person:"Grant, David B."
~person:"Mohan, Mayoor"
~person:"Snehota, Ivan"
~subject:"Auslandsinvestition"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference proceedings"
~type_genre:"Fallstudie"
~type_genre:"Statistik"
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Auslandsinvestition
Konsumentenverhalten
Supply chain
Wirkungsanalyse
Lieferantenmanagement
22
Supplier relationship management
22
B-to-B-Marketing
14
Business-to-business marketing
14
Beziehungsmarketing
11
Relationship marketing
11
Business network
8
Unternehmensnetzwerk
8
Consumer behaviour
7
Lieferkette
7
Business start-up
5
Unternehmensgründung
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Innovation
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Interaction
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Bibliometrics
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Bibliometrie
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Brand image
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Cognition
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Commitment
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Customer value
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Entrepreneurship
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Heuristics
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Heuristik
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Innovation management
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Innovationsmanagement
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Inter-firm cooperation
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Kognition
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Kundenwert
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Markenimage
3
Risikokapital
3
Supplier relationships
3
Trust
3
Unternehmenskooperation
3
Venture capital
3
Advertising effects
2
Artificial intelligence
2
B2B branding
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Dwivedi, Yogesh Kumar
Grant, David B.
Mohan, Mayoor
Snehota, Ivan
Casidy, Riza
5
Sharma, Arun
4
Aarikka-Stenroos, Leena
3
Brown, Brian P.
3
Bush, Alan J.
3
Caniato, Federico
3
Chan, Hing Kai
3
Chen, Lujie
3
Gölgeci, Ismail
3
Jaakkola, Elina
3
Johnsen, Thomas E.
3
Kim, Daekwan
3
Kleinaltenkamp, Michael
3
Lindgreen, Adam
3
Luzzini, Davide
3
Makkonen, Hannu
3
Moncrief, William C.
3
Nyadzayo, Munyaradzi W.
3
Ojha, Divesh
3
Paswan, Audhesh
3
Rangarajan, Deva
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Ruyter, Ko de
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Xie, En
3
Yan, Ruiliang
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Zhang, Chun
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Amrouche, Nawel
2
Araujo, Luis
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Aspara, Jaakko
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Azadegan, Arash
2
Beeler, Lisa L.
2
Blessley, Misty
2
Blome, Constantin
2
Bocconcelli, Roberta
2
Bourlakis, Michael
2
Cadeaux, Jack
2
Caigny, Arno de
2
Cavusgil, S. Tamer
2
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
11
Journal of retailing and consumer services
11
International journal of Indian culture and business management
7
Information systems management
6
The marketing review
6
European journal of marketing : EJM
5
International journal of production economics
5
International journal of production research
5
International journal of logistics : research and applications
4
The international journal of logistics management
4
Asia Pacific journal of marketing and logistics
3
Supply chain management : an international journal
3
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of retail & distribution management
2
Operations management research : OMR ; advancing practice through theory
2
Psychology & marketing
2
The journal of product & brand management
2
Benchmarking : an international journal
1
Benchmarking : an international journal ; BIJ
1
British journal of management
1
European journal of innovation management : EJIM
1
European retail research
1
International journal of business information systems : IJBIS
1
International journal of management & enterprise development : IJMED
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of physical distribution and logistics management
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Journal of business logistics
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of strategic marketing
1
Logistics research
1
Management research review
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
12
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12
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1
Guest editorial: artificial intelligence for B2B marketing : challenges and opportunities
Dwivedi, Yogesh Kumar
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 109-113
Persistent link: https://www.econbiz.de/10013494050
Saved in:
2
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
3
Consumer involvement in supply networks : a cubic typology of C2B2C and C2B2B business models
Aspara, Jaakko
;
Grant, David B.
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 356-369
Persistent link: https://www.econbiz.de/10012501980
Saved in:
4
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
5
Editorial: blurring boundaries between B2B actors and consumers in supply networks of contemporary business models
Aspara, Jaakko
;
Grant, David B.
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 76-77
Persistent link: https://www.econbiz.de/10012490941
Saved in:
6
Mobilizing suppliers when starting up a new business venture
La Rocca, Antonella
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 401-412
Persistent link: https://www.econbiz.de/10012501948
Saved in:
7
Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
Saved in:
8
The role of supplier relationships in the development of new business ventures
La Rocca, Antonella
;
Perna, Andrea
;
Snehota, Ivan
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 149-159
Persistent link: https://www.econbiz.de/10012064412
Saved in:
9
What does it take to make the most of supplier relationships?
Gadde, Lars-Erik
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 185-193
Persistent link: https://www.econbiz.de/10012146623
Saved in:
10
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
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