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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Cova, Bernard"
~person:"Zaefarian, Ghasem"
~type_genre:"Article in journal"
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B-to-B-Marketing
10
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Cova, Bernard
Zaefarian, Ghasem
Lindgreen, Adam
53
Di Benedetto, C. Anthony
46
Naudé, Peter
42
Henneberg, Stephan
40
Ivens, Björn Sven
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O'Cass, Aron
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing theory
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Journal of marketing management : MM
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
34
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1
How do strategic alliance formations create shareholder value? : an application of the event study methodology in the B2B context
Koval, Mariia
;
Zaefarian, Ghasem
;
Iurkov, Viacheslav
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 79-91
Persistent link: https://www.econbiz.de/10014531638
Saved in:
2
Improving PLS-SEM use for business marketing research
Guenther, Peter
;
Guenther, Miriam
;
Ringle, Christian M.
; …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 127-142
Persistent link: https://www.econbiz.de/10014369277
Saved in:
3
Editorial: Social network analysis in marketing : a step-by-step guide for researchers
Zaefarian, Ghasem
;
Misra, Shekhar
;
Koval, Mariia
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. A11-A24
Persistent link: https://www.econbiz.de/10014230234
Saved in:
4
A step-by-step guide of (fuzzy set) qualitative comparative analysis : from theory to practice via an implementation in a B2B context
Saridakis, Charalampos
;
Zaefarian, Ghasem
;
Ganotakis, …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 92-107
Persistent link: https://www.econbiz.de/10014230679
Saved in:
5
Variance decomposition analysis: What is it and how to perform it : a complete guide for B2B researchers
Zaefarian, Ghasem
;
Iurkov, Viacheslav
;
Koval, Mariia
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 315-322
Persistent link: https://www.econbiz.de/10014230705
Saved in:
6
How to apply the event study methodology in STATA : an overview and a step-by-step guide for authors : editorial
Ullah, Subhan
;
Zaefarian, Ghasem
;
Ahmed, Rizwan
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. A1-A12
Persistent link: https://www.econbiz.de/10013206375
Saved in:
7
How to design good experiments in marketing : types, examples, and methods
Viglia, Giampaolo
;
Zaefarian, Ghasem
;
Ulqinaku, Aulona
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 193-206
Persistent link: https://www.econbiz.de/10013206354
Saved in:
8
How to use instrumental variables in addressing endogeneity? : a step-by-step procedure for non-specialists : editorial
Ullah, Subhan
;
Zaefarian, Ghasem
;
Ullah, Farid
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. A1-A6
Persistent link: https://www.econbiz.de/10013194562
Saved in:
9
First things (should) come first : a reply to Gretz & Malshe's "rejoinder to "endogeneity bias in marketing research: problem, causes and remedies""
Zaefarian, Ghasem
;
Kadile, Vita
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 63-64
Persistent link: https://www.econbiz.de/10012004162
Saved in:
10
Rejoinder to "endogeneity bias in marketing research : problem, causes and remedies"
Gretz, Richard T.
;
Malshe, Ashwin
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 57-62
Persistent link: https://www.econbiz.de/10012004160
Saved in:
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