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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Cova, Bernard"
~subject:"Bibliometrics"
~subject:"Großbritannien"
~type_genre:"Article in journal"
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Cova, Bernard
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : MM
1
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ECONIS (ZBW)
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A dynamics-based approach to solutions typology : a case from the aerospace industry
Ferreira, Fabiana Nogueira Holanda
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011549374
Saved in:
2
Normal vs. spectacular science : the IMP Group and BtoB marketing
Cova, Bernard
;
Pardo, Catherine
;
Salle, Robert
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 80-83
Persistent link: https://www.econbiz.de/10011373945
Saved in:
3
Academic brands and their impact on scientific endeavour : the case of business market research and researchers
Cova, Bernard
;
Ford, David
;
Salle, Robert
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 570-576
Persistent link: https://www.econbiz.de/10003889360
Saved in:
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