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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Aarikka-Stenroos, Leena"
~person:"Gebauer, Heiko"
~person:"Kumar, V."
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Search: ("Coronakrise" OR "Digitalisierung" OR "Unternehmen") AND NOT isPartOf:Wirtschaftsdienst
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Aarikka-Stenroos, Leena
Gebauer, Heiko
Kumar, V.
Naudé, Peter
17
Henneberg, Stephan
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Lindgreen, Adam
14
O'Cass, Aron
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Matthyssens, Paul
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Snehota, Ivan
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing research : JMR
10
Journal of marketing
8
Journal of the Academy of Marketing Science
6
Journal of retailing
5
Journal of service management
5
Journal of business research : JBR
4
Journal of international marketing
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The journal of business & industrial marketing
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Harvard-Business-Manager : das Wissen der Besten
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Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
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Business strategy series
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European management journal
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Journal of business strategy
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Business Excellence in technologieorientierten Unternehmen
1
Business horizons
1
Business strategy and the environment
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
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Erfolgreich mit After Sales Services : Geschäftsstrategien für Servicemanagement und Ersatzteillogistik
1
European journal of innovation management : EJIM
1
European journal of marketing
1
Faculty & research / Insead : working paper series
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Geschäftsmodelle - Wertschöpfung - Transformation
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GfK marketing intelligence review : Marketingforschung für die Praxis
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HMD : Praxis der Wirtschaftsinformatik
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Handbook of marketing and finance
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Harvard business review : HBR
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IO new management : Zeitschrift für Unternehmenswissenschaften und Führungspraxis
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Industriestandort Schweiz : Gegenwart und Zukunft der Schweizer Industrie
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International journal of innovation management : IJIM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of services technology and management
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International journal of technology marketing : IJTMkt
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International marketing review
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ECONIS (ZBW)
28
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1
Digital servitization : crossing the perspectives of digitization and servitization
Gebauer, Heiko
;
Paiola, Marco
;
Saccani, Nicola
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 382-388
Persistent link: https://www.econbiz.de/10012501923
Saved in:
2
How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies
Gebauer, Heiko
;
Arzt, Alexander
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 429-441
Persistent link: https://www.econbiz.de/10012422297
Saved in:
3
Managing B2B customer journeys in digital era : four management activities with artificial intelligence-empowered tools
Rusthollkarhu, Sami
;
Toukola, Sebastian
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 241-257
Persistent link: https://www.econbiz.de/10013326935
Saved in:
4
Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms
Paiola, Marco
;
Gebauer, Heiko
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 245-264
Persistent link: https://www.econbiz.de/10012290050
Saved in:
5
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
6
Companies' circular business models enabled by supply chain collaborations : an empirical-based framework, synthesis, and research agenda
Aarikka-Stenroos, Leena
;
Chiaroni, Davide
;
Kaipainen, Jenni
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 322-339
Persistent link: https://www.econbiz.de/10013494058
Saved in:
7
Customer-perceived value in the circular economy : a multidimensional framework
Sairanen, Mikko
;
Aarikka-Stenroos, Leena
;
Kaipainen, Jenni
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 321-343
Persistent link: https://www.econbiz.de/10014531343
Saved in:
8
Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
Saved in:
9
How to manage innovation processes in extensive networks : a longitudinal study
Aarikka-Stenroos, Leena
;
Jaakkola, Elina
;
Harrison, Debbie
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 88-105
Persistent link: https://www.econbiz.de/10011822031
Saved in:
10
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
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